Advertising Doesn’t Affect Me “I am immune to it”
90% of advertising is rubbish and most ads don't work because the writing and the distribution are wrong.
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
Customers ask, "Can I trust your capabilities and do I trust your soul?"
Relational buyers are more profitable and make a long-term commitment.
What sets exceptional companies apart? The story. The people. And every customer interaction.
Weak sales relationships had only 30% acceptance for their proposals. But strong relationships converted at 70%.
Brand building doesn’t work like a gumball machine — you can’t expect immediate fame from minimal investment or effort.
Epley, Steffel, and Eyal studied this. We think we know what somebody is thinking, but we suck at it.
How I found the care home my brother deserved, and the magic that made it successful.