Cadillac’s SEXY Brand Revival Strategy
It takes vulnerability and bravery to address and dismiss like this, which is why it's not done that often.
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
What the Chamber of Commerce and a wedding bartender know about your customers and 25%-95% profit growth.
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
Customers ask, "Can I trust your capabilities and do I trust your soul?"
Relational buyers are more profitable and make a long-term commitment.
What sets exceptional companies apart? The story. The people. And every customer interaction.
Weak sales relationships had only 30% acceptance for their proposals. But strong relationships converted at 70%.
Brand building doesn’t work like a gumball machine — you can’t expect immediate fame from minimal investment or effort.