Don’t Be an Egg-Laying-Woolly-Dairy-Pig
You instinctively know what that phrase means. Trying to please everyone satisfies no one.
I Did Not Watch Bad Bunny. It’s Not Why You Think.
The ads now cost 213 times more than they did in 1967. Worth it?
How Do I Find More Customers Like My Best Ones?
The best customers self-select; they hear your story and think, “this is for me.”
How do I Make My Marketing More Effective?
You might not need to spend more money. First, evaluate what you are doing and why.
Frappuccino: The Summer Fix That Rewrote Starbucks’ Future
Schultz, a coffee purist, wasn't on board at first. But slow seasons can open minds.
How Do We Build a Customer Loyalty Engine?
"Reward programs" miss the mark entirely, because people are loyal to those they trust.
Strategy vs Tactics. The Truth About Building Ads That Work
Forget gimmicks. What can I say that's true that people would actually accept as the truth?
The 1% Fallacy: Measuring the Wrong Moment of Truth
AI is not a traffic source. It’s a decision source. And that distinction is everything.
Is Print Dead? Why Powerful Messages Outlive Every Medium
What's the big advantage? People can reread it. But only if it's worth it.
Why Marketing Feels Less Predictable Now
Owners want to try various messages in uncertain times, but this resets your brand's progress.
Some Businesses Scale Calmly, Others Don’t: The Hidden Reason
You want to grow by scaling, not by stretching. And customer trust makes the difference.
The Hidden Power of Sound: How Great Ads Build Belief
The thing that has the highest impact is not the easiest thing to measure.
The Quiet Power of Luxury Branding
It’s about patience. Identity. Emotion. And telling a story so compelling that people justify the purchase to themselves.
Got Milk? Commercial
Our minds fight factual claims almost the way our body fights a virus. So we wrap it in entertainment.
How Great Brands Turn Customers Into True Believers
The more powerful the attraction, the more powerful the repulsion. Choose who to lose.