Are you making bad decisions about how to spend your marketing dollars?
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Advertising with Google Ads: 10 Lessons from David Ogilvy
Testing and experimentation are at the heart of Ogilvy’s approach, and Google Ads offers abundant opportunities for this.
The Rise and Fall of Empires: Is Google next?
Businesses are suffocating as Google's average cost per lead rose again by 19% last year while conversion rate fell by 14%.
10 Ways To Know If Your Digital Marketer Is Legit
1. They don’t let you access your Google Ads account: If you can’t verify your investment, you can’t tell if they’re squandering it.
From Search to Sales: A No-Nonsense Guide to Mastering Google Ads
Your click rate for branded terms (like your business name) should be 15-30%. For generic services, aim for 2-4%.
9 Reasons You’re Struggling With Social Media Effectiveness, And Why It Matters.
Remember it's social media. It's not sales media. You need to be engaging with your potential customers online.
A Quick Guide to Google Analytics Auditing for Business Owners
Your digital storefront shouldn’t be a ghost town. Get the most out of Google Analytics without the need for a Computer Science degree.
Digital Data is Eating Business Owners Alive
Tools like Google Analytics, Google Adwords, and Facebook Business Suite are essential for daily operations. But there's a catch.
The Ultimate 2023 Guide to Maximizing Click-Through Rate (CTR) on Paid Ads
Here are the 23 most important elements for optimizing your CTR in 2023.
Breaking Free from the Drama Triangle: How an Advertising Agency Can Elevate Your Business with Google Ads
Faced with Google’s complexity, advertisers can be victims with limited resources.
Is Cap’n Crunch Driving Your Marketing?
A marketing diet heavy on pay-per-click is not sustainable. It lacks all the essential minerals and nutrients that make buyers love you.
Navigating the Digital Depths: A Dive into the Google Ecosystem
If navigated well, this ecosystem can give your business a thriving digital life.
Don’t Become a Digital Hostage
What if you were locked out of your online leads or extorted? It happens often, yet business owners don’t share this publicly.
Embrace the Future: The Cost of Not Transitioning to Google Analytics 4 (GA4)
Not upgrading is like using a Nokia bar phone when everyone else has the latest iPhone.
Google Local Services Ads: Shining a Spotlight on Your Business
These are not the traditional pay-per-click ads, but a pay-per-lead model.