direct response Archives

Learning from Legends: Who Are You Really Talking To?

2023-10-16T16:37:47+00:00By Jeff Sexton|

Direct Response practitioners claim it’s much more effective and efficient to talk directly and only to the decision-maker for the purchase.

5 Marketing Tactics That Piss Me Off

2023-10-16T15:08:51+00:00By Craig Arthur|

If you don't display the price in your store, I'll think it's expensive. I won't bother to ask the price and run the risk of embarrassing myself. I'll walk out.

Lambo vs Lear. Plot the growth curve for your business.

2023-10-16T15:15:35+00:00By Stephen Semple|

You can create campaigns that are fast like a Lambo. Fast to get moving. Quick to reach maximum speed. Then tons of resources to just keep steady...

Is Lifetime Customer Value Still Important?

2023-10-13T18:23:37+00:00By Johnny Molson|

We discuss considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don’t go broke waiting for that customer to come back.

What About SEO?

2024-03-15T19:39:25+00:00By Gary Bernier|

A business owner says "I want to show up when someone is looking for a plumber. Shouldn’t we use the “near me” expression because it’s up 500%?" But aggregators that sell leads are dominating the SEO and PPC wars.

Do You Suffer from Feed the Beast-itus?

2023-10-16T16:42:09+00:00By Jeff Sexton|

You’re no longer a one-man-brand or only running a few trucks. You should be getting ready to hit breakthrough. And yet, the bigger your business gets, the harder it is to “feed.”

Win Now. Win Later.

2023-10-13T18:26:25+00:00By Johnny Molson|

The balance between relational brand-building vs. getting the immediate sale has confused businesses and thrown marketers into battle positions. My spies on the inside tell me both sides are holding out on you.

Writing Car Ads That Don’t Suck

2023-10-16T14:52:21+00:00By Asia Gregg|

The day Rick posted his 2003 Ford F 350 on Kijiji (a weird Canadian Craigslist), there were 66 other listings for the exact same truck. Rick’s rig sold in 23 minutes...to a Texan.

Long Ads, Short Ads, and Creating Viral Videos | Wizard’s Roundtable

2023-10-13T18:27:00+00:00By Johnny Molson|

Is it better to have a bunch of little 15 second ads or a full 60 second ad? Is a quick postcard better than a long letter? And how can we leverage entertainment?

GeoTarget or GeoFence? That is the question.

2024-03-15T19:41:05+00:00By Gary Bernier|

You can decide to target: People who are regularly in your targeted location (i.e., they work or live in that area) People searching in that area, or People that are just in or show interest in that area.