The Extreme Branding Of Recruiting Ads
We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.
The Anatomy of an Offer
Vagaries and loopholes are the enemy. Specifics and clarity are your best friends. If you’re putting a special offer out there, do the things that make offers work.
5 Things Your AdWords Person Should Be Doing
Google didn't tell anybody when they started feeding everybody's business ads over onto their video game platforms. So the impression count went up, the clicks went up. But they're all useless.
Grow Your Business With a Courageous Offer
Yes a few customers will take advantage. Get over it. A Courageous Offer opens up the customer floodgates. The money of the many will wash away the bad taste of a few.
“In your experience what would be the most effective kind of advertising?” – Zoe H. Australia
Variables: (1) The population of your market. (2) The size of your ad budget.
How to Spot and Eliminate Digital Ad Fraud
This conversation started on Facebook in our private group discussing an article in Forbes. The headline said, "When big brands stopped spending on digital ads, nothing happened. Why?"
Should I Buy Facebook Ads?
I’m in a local BNI* networking group and the question, “Should I buy Facebook ads?” almost always comes up when I tell a local business owner that I do marketing and advertising consulting. I disappoint them with my answer. Let me show you why.
Transactional vs. Relational Customers: Are You Attracting the Wrong People?
Given the disproportionate amounts of revenue and profit generated by Relational buyers, you might even expect an over-abundance of messaging aimed at Relationals. But that’s not what you find.
Magical Ad Writing for Everything From Piccolos to Recruitment
You have to: 1: Not sound like everybody else 2: Get into somebody’s imagination and mess around.
How To Grow Your Practice In Interesting Times
In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.
What to Know About SEO | Wizard’s Roundtable
SEO is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. Don’t know where to start? Start here.
Learning from Legends: Who Are You Really Talking To?
Direct Response practitioners claim it’s much more effective and efficient to talk directly and only to the decision-maker for the purchase.
5 Marketing Tactics That Piss Me Off
If you don't display the price in your store, I'll think it's expensive. I won't bother to ask the price and run the risk of embarrassing myself. I'll walk out.
Lambo vs Lear. Plot the growth curve for your business.
You can create campaigns that are fast like a Lambo. Fast to get moving. Quick to reach maximum speed. Then tons of resources to just keep steady...
Is Lifetime Customer Value Still Important?
We discuss considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don’t go broke waiting for that customer to come back.