inspiration Archives

Repurpose The Proven

2024-05-07T02:23:50+00:00By Ray Seggern|

The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.

2024-05-03T01:56:06+00:00By Bryan Eisenberg|

80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?

2024-04-23T20:00:30+00:00By Gene Naftulyev|

If someone did the administrating, could you find a better use of your time to increase the company's value?

2024-05-01T01:43:43+00:00By Paul Boomer|

A 90-minute conversation changed everything. A mass exodus was averted and a $2.8M home services company grew to $5.2M.

2024-04-11T03:18:55+00:00By Paul Boomer|

After Sam stopped micromanaging, revenues grew 81% and turnover rate fell from 47% to 0.

2024-03-15T16:53:04+00:00By Michael Mendelssohn|

Resilience isn’t about avoiding failure; it’s about bouncing back from it.

2024-03-18T14:57:20+00:00By Ryan Chute|

Entrepreneurs live in the grand illusion of advertising. Let's break down 12 aspects so you know what works and why.

2024-03-15T16:58:08+00:00By Jeff Sexton|

Leave some in the tank. All that extra “messaging” you want to stuff in the ad ends up trying the patience and goodwill of your audience.

2024-02-19T05:33:37+00:00By Leah Bumphrey|

74% of consumers prefer to buy locally but you have to make it worth their while. Here's how to connect and bond.

What makes Disney World magical? Here are 3 lessons you can apply to turn customers into loyal fans.

2024-02-19T05:35:55+00:00By Leah Bumphrey|

How to use your secret ingredient if you can't read the label when you're inside the bottle.

2024-03-15T16:44:40+00:00By Johnny Molson|

We love stories of the next big thing. But the “thing” is rarely next…or big. So what will be true next year?

2024-03-18T15:18:51+00:00By Dave Salter|

AI can create content for you. But it can't reach out and create meaningful bonds with relational buyers.

2024-03-18T15:21:39+00:00By Jay Mistry|

Mr. Status Quo preys on people and makes them fearful of failure. He even takes the shape of friends and family.

2024-03-18T16:06:13+00:00By Leah Bumphrey|

It was always her line that drew a crowd. Why?