5 Success Principles NASA Uses Available To You
A subtle takeaway from Apollo 11: Neil wasn’t striving for stardom. He was a pilot with a flight plan.
Leading the Bull
If you’ve got to do a hard sell job to get them to take action then you’re setting yourself up for disappointment.
How Using Nano Tools Can Improve Your Productivity in 15 Minutes
I get no commission for talking about this. I just think it's a cool thing.
How will you (actually) measure success?
Tracking the wrong things in marketing doesn’t mean you can fix anything. But it sure feels good.
Pioneers and Settlers
We’ve conflated “pioneer” with “achiever” and forget that the original pioneers were pursuing a simply insane notion.
Before the Sale: Craig Arthur on Profitable Relationships – Part 2
Sending staff to help customers without training is like abandoning them.
Say yes. Start now.
Just as bad experiences give birth to great stories, a bad idea can lead you to uncover a better one.
Bigger Than Me
We’ve all had some degree of feeling like we’re serving a higher calling with what we do in our business on a day-after-day basis.
Personality or Procedure?
Focusing on personality & flash helps you become top of mind. But without processes in the background, the work falters.
Scatterbrain Synesthesia
If you want to think outside the box, the easiest way is to relax and allow your right brain to tap into a well-spring of ideas.
Winking in the dark
Speaking to the masses is the only way to have the masses buy your better mousetrap. And it works like any courtship.
Loyalty Grows When Your Company Commits To “Do With, Not For”
How I found the care home my brother deserved, and the magic that made it successful.
Pretend is bad for business
When you communicate real beliefs, customers drink that tall glass of water and keep coming back for more.
Strategic Giving: A Guide for Local Businesses
If I ask you how many charity dollars you have left, and you don’t know, you are digging a dark hole.
Happy Happy, Joy, Joy
Whether cartoons or ads, magical things are created when geniuses are given complete creative freedom.