The smells of your product
Asking you silly questions like the tastes and smells of products opens the real question. How does your product make customers FEEL?
Springfree Trampoline – I’m a bad dad; I never got my kids a trampoline.
The best thing that ever happened to them was Costco stopped buying from Springfree.
Are You Telling $1 Million Stories?
How do you develop the kinds of quality stories that influence people to surrender their hard-earned cash for your product, service, or cause?
The hand of God
Time stopped at 9:22. I was in the middle of a presentation to a group of entrepreneurs. CLICK, the clock stopped.
Chiclets – Candy-coated gum or tree sap?
One partner runs away. The other makes millions. How not to be blinded by the pursuit of the wrong objective.
Marketing in a crisis
Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.
Warren Buffett – His investing strategy needed a new business model
Just because that’s how things are done doesn’t mean it will work for you or your customers.
Wiener Dog Marketing: For the Love of Wiener Dogs
What idea have you thought of doing, but haven’t had the courage to do, for fear that you might not do it well enough?
It’s the economy, stupid.
In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.
Intel – What would a new CEO do?
Transforming a business is never easy, but when is the right time to do it? Learn a valuable question to ask yourself.
An Introduction to Wiener Dog Marketing
Roy: You can’t get attention with precision lawn chairs. You can’t get attention racing riding lawnmowers. But wiener dogs will win.
Disruptive Marketing: How Can You Use it to Your Advantage?
Some might say it's unethical, or even dangerous. But for many businesses it’s the only way to truly stand out.
Adding Story-Doing to Your Story Telling
Imagine somebody wants to document your (presumably) unique company culture. You invite her to one of your morning meetings. Now, does her observation confirm or contradict your ads?
What time is it?
Some of you are trying to achieve a goal. That goal has an aspect of time. To double the sales volume by 2025… To buy our biggest competitor by the end of year…
David and Goliath – Don’t play Goliath’s Game
Don’t try and beat your competitor at their game. Change the rules.