Three Lessons From A GOOD Comcast Service Story
Squeaky wheels demand grease, and when they don’t get greased, they squeak louder and louder and louder. Social media has provided them an amplifier of unprecedented volume and duration.
Hands Up…Who’s Hiring?
"Mike, look, the post office is hiring,” Bob tipped his head at the encased poster, “but you're past the age limit." "Hey Bob. Yeah, you wouldn't get away with a recruitment ad like that these days." Mike smiled.
Grow Your Business With a Courageous Offer
Yes a few customers will take advantage. Get over it. A Courageous Offer opens up the customer floodgates. The money of the many will wash away the bad taste of a few.
A Shockingly Accurate Way To Calculate Your Market Share
I’m guessing you don’t know how much your competitors are doing each year? I bet you’re wiser than you think.
The Best Tool For the Job
That day, my dad gave me the tool I needed to successfully check the pressure of tires. On the same day, he also gave me the greatest tool for customer service. “Aaron, the best way to make better tips is to stop thinking about them.”
Money Follows Talent, and Talent Follows…
“Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products...”
How to create your first, “No Fail” Advertising Plan
First timer’s take courage! You must have Faith. Many have succeeded doing this and you can. Just be ready for the challenges.
What’s On Your To-Don’t List?
As part of a recent self-exploration of how we’re measuring success, my friend and mentor Michele Miller suggested coming up with a to-don’t list.
Alsofocuson
A key element of any strategy is choosing what gets focus. When I present a focused strategy, sometimes I get presented with a made-up word: Alsofocuson. As in, “I like the focus, but can we also-focus-on this other focus?”
Learning from the Legends — MacManus and The Penalty of Leadership
Too often inexperienced copywriters and advertising clients want to persuade with copy points — with information being pushed at the reader.
Chick-fil-A Let Me Down!
We hold the places we adore to higher standards. Chick-fil-A’s the most beloved fast-food restaurant in America. The Cathy family developed a lengthy list of systems, policies, and procedures – observable behaviors...
Four Winning Retail Strategies for 2021
There is no doubt that the economy and Coronavirus has had a major impact on retail businesses. Here are four things that I am seeing retailers do across the board.
Not a Farmer? Check Your Heart!
Dear Intrepid Entrepreneur, if you have the heart of a farmer, you're already a success. What? Explain! On Super Sunday, February 3, 2013, Dodge aired this legendary ad. Take two minutes and listen.
The Eternal Sunrise of Market Dominating Companies
When you’re searching for ways to level up your company, where are you looking hardest? Too many leaders strain and stare at the horizon for what’s going to change, hoping to leverage those changes.
How to get everyone in the world to buy what you are selling.
You want all of ‘em. Every single customer in the world. It’s natural. You did not open your doors and take all that risk for nothing. OK, let’s do it.