Marketing Myths That Just Won’t Die
These myths spread with good intentions: “Don't do [X media]. I tried [X media]. It doesn't work.”
How To Die From Advertising: One, Zero, Minus One
Experiences of delight or disappointment are the only times people will tell their story about you.
Getting a Foot in the Door — Of Perception
How to move out of background clutter to be perceived and, more importantly, remembered.
When Should a Home‑Service Business Start Advertising?
How do you do it so it generates quality leads, not tire‑kickers?
Lead Generation vs. Branding: How to Win the Marketing War
Unnecessary targeting by competitors is a beautiful thing.
Making the Branding Math *Math* with Broadcast Radio
This ain’t theory. It’s math, hard data, and real-world results.
TV Ads on the Cheap: Champagne Taste, Shoestring Budget
Spending $1,500 to $10,000 results in average quality. So what's right for you?
You May Be Right, I May Be Crazy.
You'd be a lunatic if you ignored Google ads, or relied solely upon them. Here's a balanced and proven approach.
What is Dr. Pepper Doing Wrong
It is now number 2 in the cola space but you wouldn't know it from the museum.
Where Should You Spend Your Ad Dollars?
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
Flying Money Out the Window
Are you getting what you paid for? There's science behind a mesmerizing message and artwork.
VRBO’s New Campaign Isn’t Working — Here’s Why
They're pretending they're different than Airbnb and hoping we're stupid.
Why this Nike Ad was actually a FAILURE
It was brilliantly written and exquisitely produced. But they forgot who usually buys Nike.
What Can Your Business Learn from the OJ Simpson Chase?
It drove Domino's best sales day ever. Tap into the power of shared experience.
Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?