TV Ads on the Cheap: Champagne Taste, Shoestring Budget
Spending $1,500 to $10,000 results in average quality. So what's right for you?
You May Be Right, I May Be Crazy.
You'd be a lunatic if you ignored Google ads, or relied solely upon them. Here's a balanced and proven approach.
What is Dr. Pepper Doing Wrong
It is now number 2 in the cola space but you wouldn't know it from the museum.
Where Should You Spend Your Ad Dollars?
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
Flying Money Out the Window
Are you getting what you paid for? There's science behind a mesmerizing message and artwork.
VRBO’s New Campaign Isn’t Working — Here’s Why
They're pretending they're different than Airbnb and hoping we're stupid.
Why this Nike Ad was actually a FAILURE
It was brilliantly written and exquisitely produced. But they forgot who usually buys Nike.
What Can Your Business Learn from the OJ Simpson Chase?
It drove Domino's best sales day ever. Tap into the power of shared experience.
Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
Radio Ads Cost How Much?!
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
The Metric Trap Sabotaging Your Marketing
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
The Marketing Trap Every Small Business Falls For
A recent report describes the “damage, not deliverance” that results from over-reliance on digital advertising.
Which Marketing Strategy is Most Effective?
Growing a business requires two types of strategies: Overarching Marketing Strategy and Message Strategy.
The triangle of combustion: why websites aren’t advertising
You may have a smokin’ hot website. But your website isn’t advertising. Advertising is intrusive.
Targeting is the “Only Way” to Advertise
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?