When Should a Home‑Service Business Start Advertising?
How do you do it so it generates quality leads, not tire‑kickers?
Lead Generation vs. Branding: How to Win the Marketing War
Unnecessary targeting by competitors is a beautiful thing.
Making the Branding Math *Math* with Broadcast Radio
This ain’t theory. It’s math, hard data, and real-world results.
Where Should You Spend Your Ad Dollars?
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
Flying Money Out the Window
Are you getting what you paid for? There's science behind a mesmerizing message and artwork.
The Metric Trap Sabotaging Your Marketing
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
Is ROAS the Crown Jewel of Marketing Metrics?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
Targeting is the “Only Way” to Advertise
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
Is Traditional Media Dead? Insights on TV, Radio, & Digital Marketing
Are TV, radio, and billboards still worth the investment?
Are You Paying for Too Much for the Wrong Keywords?
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
Can You Afford to Use Mass Media? Can You Afford Not To?
Here’s how to tell, and where you'll find the tipping point in most markets.
Taming The A.P.E. (Advertising Performance Equation)
Any business can plot four key variables into a series of algebraic formulas to predict their marketing results.
How Audiences & Influencers Drive Your Online Success (Without Breaking the Bank)
Micro-influencers (10k-50k followers) can be surprisingly effective and affordable.
Why you should shield your ads from pesky bots
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
Divide Your Marketing Budget Into Air, Land, and Sea
Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.