GeoTarget or GeoFence? That is the question.
You can decide to target: People who are regularly in your targeted location (i.e., they work or live in that area) People searching in that area, or People that are just in or show interest in that area.
How Often Should Your Ad Play | Wizard’s Roundtable
How long should each ad stay on? How many ads do you run at a time? And as we look into the second half of 2020, is there less clutter out there?
Story —> Attention —> Sale (Part 1)
If you try to buy attention without a story, you’ll strike out. This is what happens to most advertising and marketing efforts. People buy “exposure” via advertising and presume that they’ve also purchased attention...
Is Your Targeting Bass Ackwards?
For example, let’s say that, through targeted media, I could reach 10 of my ideal, target customers for $10 a piece. Or, I could reach 100 customers for $1 a piece, but only 20% of them would be my ideal customer.
Breaking the Spell on PPC’s Dirty Little Secret
Whatever you’re paying per click, it’s extortionately, shockingly too much. No use arguing about it; let’s just do the math together.
The Deception of Earholes and Eyeballs
Getting your ad in front of the most people is the top priority of businesses. But it should be the third thing on your list. If you have to choose between talking to 100 people once or 50 people four times, pick the latter. Every time.
How To Calculate Your Marketing Budget
When budgeting long-term for marketing, you can save yourself a lot of money by buying in bulk or buying in advance.
Wizard’s Roundtable: Episode 2
The four things that need to be in every commercial, no matter what's going on in the world. And whether or not this is the time to renegotiate your media buy.
The 7 Most Common Media Buying Mistakes
Buyers are traditionally incentivized by media reps through overseas trips, cruises, event tickets, “golfcations,” etc. Even if YOU haven’t been bribed by these things, that doesn’t mean your buyer hasn’t.
Billboards, Outdoor, and Ambient Advertising
While billboards can be pricey, they’ve actually become a much better value over the last decade, with the price dropping compared to other forms of media.
Combining Long & Short Ads to Stretch Your Ad Budget
5s are associating you w/ moment of need -- heavy on recall cues & repetition required for classical conditioning. 60s create bonding & emotion.
How to Pick a Great Media Buyer — Even When You Don’t Know “Jack” About Media Buying
It is very difficult to become the guardian of the business.