Brand Recognition Is Much More than Name Recognition
Name recognition is important, but without the image and feeling that comes with it, your brand will struggle to stand out.
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
Don’t try and beat your competitor at their game. Change the rules.
Why do some customers not buy from you? Be like that two-year-old and constantly ask why. Discover answers no one has before, and you’ll find profound truths to your whys.
Remove the poison quickly and surgically. Although they’re high performers bringing in new money, they’re rotting it one asshole move at a time.
From a homebuilder to the largest toy manufacturer in the world, Lego is a family business that has a history of innovating.
Anyone can copy your STRATEGY, but no one can copy your CULTURE. It is unique to your business and your business alone.
According to recent research, most of us are focused on our own performance anxiety: monitoring how we’re doing during a meeting instead of listening.
She would say her ABCs aloud in order to get to the next letter and write it down. Without repeated exposure, sleep will erase her short-term memory.