Unique Has To Start With “You”
If it looks and sounds like advertising, it’ll be tuned out faster than you can say, “Helpful, friendly staff members.”
The Myth of Marketing Specialists
Following the same path “your industry” follows guarantees you’ll blend into the competition. You need to break a rule or three.
I Hate a Roman Named Status Quo!
Mr. Status Quo preys on people and makes them fearful of failure. He even takes the shape of friends and family.
Chevy’s Holiday Message: How to Bury the Brand
Chevy deserves high marks for attempting something not bathed in beige. But being bold won’t ensure you are loved.
Why You Need to Rethink Your CSR Department
If the people speaking to customers are mere “Order Takers” with no empathy, you’ll damage your brand.
The Overlooked Strategic Value of Processes, Procedures, & Standards
With business, unlike art, variety is the enemy of success.
When you exist to serve, all you need to do next is invite people.
What a book I read at age 7 can teach you about business growth. It starts with connection.
The Push-Pull Method of High-Performance Lead Generation
When your brand design language mismatches your business model, you run into trouble.
Category vs. Product vs. Client-focused Ads
We’ll give you good and bad advertising examples to give you a more concrete idea of what works and why.
Not all who wander are lost. Unless your brand’s marketing wanders.
Chasing shiny new frontiers means you never get traction anywhere.
The Problem With Predictable, Common Ads
When people are bored, they tune out, stop paying attention, and don't remember your brand.
Marketing like mom’s apple pie. Homemade always beats the canned stuff.
Companies cut corners with AI generated campaigns thinking nobody can taste the difference.
Text Slang and Persuasive Superpowers
There’s a meme about texting slang that’s worth studying if you want to create powerfully persuasive advertising.
Increase Your Sales Conversions: The Power of Building Trust
It's assumed in today's world, according to Michael Maslansky, that there's an ulterior motive behind everybody's action.
Core Strategy: First Step in Creating a Great Ad Campaign
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.