The 7 Most Common Media Buying Mistakes
Buyers are traditionally incentivized by media reps through overseas trips, cruises, event tickets, “golfcations,” etc. Even if YOU haven’t been bribed by these things, that doesn’t mean your buyer hasn’t.
It Ain’t Always About Creating Better Mass Media Ads
"Our job isn’t to do television commercials. Our job is to solve problems. And it may be that television is the answer, but it probably isn’t the only answer..."
Use All The Clichés — Just Tell ‘Em Slant
“Kill all clichés and ad speak” — standard, Ad Writing 101 advice. Good advice — certainly not wrong. It’s just not very helpful.
The Truth About “Creativity” In Advertising
In stark contrast to the notion of a “spoonful” of entertainment, most ads from highly successful branding campaigns are two-thirds to ninety percent entertainment.