Rainbow-Washing, How To Avoid It!
Producing and promoting rainbow products during June, Pride month, has become more common over the years, with many large companies leading the trend.
Getting Social With The Kleinmeyers : Algorithm
Kelsie and I can look at the posts on your social media and tell you exactly why reach and engagement are low. It is because we have studied, played with, succeeded, and failed with the Facebook Algorithm.
Traction, Rocket-Ship, or Earth Shaker? Does Your Branding Have One, Two, or Three Keys to Success?
Heck, even one out of three is enough to get traction. But a trifecta is the stuff of legends.
Baseball and Advertising
As General Manager of the Oakland A’s, Bill's payroll costs were one-third of the New York Yankees. He couldn’t compete with them. He hired Paul DePodesta, a Harvard grad in Economics. Together, they changed the game.
Social Media, A Marketing Channel
The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.
Exposure, Woo-ing Bucks and impenetrable castles.
“Bill, why did you buy a highway billboard”? “It gives my company great exposure for getting more clients” Here’s the reality. Exposure doesn’t pay the bills.
The Anatomy of an Offer
Vagaries and loopholes are the enemy. Specifics and clarity are your best friends. If you’re putting a special offer out there, do the things that make offers work.
Three Wise Men Appeared on My Path
Karen Post gave me the first definition of a brand that did not include colours, style guides, and logos. Brain Tattoos said, “A brand is the STORY embedded in the mind of the market”.
7 Reasons NOT to Hire a Local Advertising Agency
The only people who care about adequate frequency are people who are actually measuring, tracking, and being paid for the effectiveness of their work.
Getting Social With The Kleinmeyers : Swimming or Fishing?
Before you run advertisements on Facebook, make certain that your Facebook presence is truly alive. Here are four indicators to know your Facebook presence is alive and well.
Tying Creativity to Strategy
If you’re new to mass media advertising, THE question you’re likely asking yourself is: “Does this stuff really work? Does it really drive huge success, in a reliable repeatable way?"
Time slips into the future
There is no right time when connecting the message with customers. The right time was six years ago. The second best time was yesterday.
Philanthropy: You’re Doing it Weird
“How about we make an ad that says, ‘we’ll give 10% of our profits this weekend to Save the Bunnies?’” Wait a second. Let’s pick that apart...
A Secret Path to Branding Ads that Actually Work
"Like McDonald’s, Carl’s Jr. ads showed a big, nicely stacked burger on TV. Unlike McDonald’s, however, Carl’s Jr. would then deliver a charbroiled product that looked like a sloppy, drippy mess."
When is it time to hire an ad agency?
Your intuition has already spoken up. She whispers, “No one is excited about you”. The ledger says sales have slipped. You are not hitting goals. Margins are down. Morale is off. Everything is just blah.