When will they need you? Market your business for the long haul for best results.
Sleep is the great eraser… people forget who you are if your marketing hibernates for awhile.
Are you making bad decisions about how to spend your marketing dollars?
We believe in never asking customers how they heard about us, like never and forever.
What “Experts” Get Wrong About Disney — And Why It’s Crucial to Growing Your Business
People come for the freaking princesses and all the other cool characters they fell in love with as a child.
10 Ways To Know If Your Digital Marketer Is Legit
1. They don’t let you access your Google Ads account: If you can’t verify your investment, you can’t tell if they’re squandering it.
How To Grow In a Down Market
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
You are a Marketing Company (Whether You Know it or Not)
Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.
Who’s In Charge?
Things can get complicated with a family business and I cannot stress this enough: RULING BY COMMITTEE DOES NOT WORK.
9 Reasons You’re Struggling With Social Media Effectiveness, And Why It Matters.
Remember it's social media. It's not sales media. You need to be engaging with your potential customers online.
Why Conflict Is Essential – In Advertising and Life
We demand conflict, tension, and drama — be it in sports, books, movies, or advertising.
A Marketing Lesson, With Love From Gaston
Spoiler Alert… Gaston doesn’t get the girl, and you likely won’t get the customer if you take his same approach.
Good Things Come in Threes – Strategy, Message, and Budget
Without a well-structured strategy, owners often end up bobbing in the water with no landmarks in any direction.
The Straight Dope On Dirty Sales: A Wiseguy’s Guide To The Scams, Cons, And Sleaze Of Unethical Selling
A warning for the s*** you should never pull.
Temporal Stresses in Marketing: Achieving Long-Term Success
We’re constantly bombarded with information and stimuli, and it’s easy to get caught up in the present moment.
The Common-Sense Mistake Sabotaging Your Ads
Are your ads aimed at winning the type of buying decision that your customers are actually making?
The 2nd Worst Time to Introduce Yourself to a Customer
By then — absent extraordinary sales skill — it’s too late to build preference and make a high value sale.