origin story

Pioneers and Settlers

2024-09-16T21:31:05+00:00By |

We’ve conflated “pioneer” with “achiever” and forget that the original pioneers were pursuing a simply insane notion.

6 Degrees of Benjamin Franklin

2023-10-16T16:19:31+00:00By |

Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.

Are Your Ads Gossip Worthy?

2023-10-16T16:27:50+00:00By |

You probably read this and thought: that’s an unrealistic expectation. Kind of like expecting an ad to “go viral.” Who gossips about ads, of all things? And why would anyone want people gossiping about their brand?

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