The radio station was just telling their clients to record into their iPhones or Android phones. What!? This year has brought more options for better recording that are easier for the business owner.
This fiery video challenges your media company to have an internal advocate for your advertisers. Somebody who will act in the best interest of the client and campaign.
Is it better to have a bunch of little 15 second ads or a full 60 second ad? Is a quick postcard better than a long letter? And how can we leverage entertainment?
"Sell the Sizzle, Not the Steak” — or so says Elmer Wheeler. And if you’re in marketing or sales, either you like that phrase, or rather strenuously object to it. Those who object say things like "If you sell sizzle without the steak you’re a con artist."
I saw the following posted as a bit of humor online and thought it contained a powerful advertising lesson.
Shared values and tribes are the life blood of bonding campaigns. And you can’t have attitude without a point of view.
How long should each ad stay on? How many ads do you run at a time? And as we look into the second half of 2020, is there less clutter out there?
Radio never teamed up copywriters with sound producers to create great ads that pushed Theatre of the Mind to full effect and that were more than the sum of their parts.
For example, let’s say that, through targeted media, I could reach 10 of my ideal, target customers for $10 a piece. Or, I could reach 100 customers for $1 a piece, but only 20% of them would be my ideal customer.
Whatever you’re paying per click, it’s extortionately, shockingly too much. No use arguing about it; let’s just do the math together.
Getting your ad in front of the most people is the top priority of businesses. But it should be the third thing on your list. If you have to choose between talking to 100 people once or 50 people four times, pick the latter. Every time.
This substantive style of advertising (started by Ally & Gargano and continued by Scali, McCabe, Sloves) tripled US sales of Volvos.
Myrtle Beach One Hour Heating and Air Conditioning grew 42.4% in 2019, from $10.5M to $15.2 million.
Bonding Ads don't sound like ads, which means your well-meaning family and friends will tell you not to run them.
So many local TV ads end up being “talking head radio,” showing the business owner usually doing a “yell and sell” approach.