salespeople Archives

To Question Your Integrity? How To Handle Criticism From The Tough Client.

2023-10-16T15:05:08+00:00By Jerry Cassandro|

When it’s time to respond, start with a question. Don’t you dare go into attack mode.

The #1 Best Job Description

2023-10-17T14:17:30+00:00By Ryan Chute|

Is it challenging to attract, select, and retain top talent for your business? It may be what you are saying...or not saying, to potential candidates and employees.

5-Steps for Using Brand as a Leadership Tool

2023-10-16T16:42:40+00:00By Jeff Sexton|

A great branding campaign crystalizes the company’s self-identity as much for the owner and his team as to the public at large.

Which Selling Style Does Your Business Need?

2023-10-17T14:19:07+00:00By Ryan Chute|

Finders are your hunters. They take a surgical approach to finding the right prospects that need their specific solution. Minders are your nurturers. They take great satisfaction in caring for those that they know and have built a relationship with.

They Hold The Power of Your Company’s Reputation In the Palm of Their Hands…

2023-10-16T15:05:16+00:00By Jerry Cassandro|

Remember: the people closest to the job have the best ideas on improving it. Are you listening to them?

Brand Distinctiveness and Key Words at Key Times

2023-10-16T16:43:41+00:00By Jeff Sexton|

If people do business with you because of your ads, then they’re expecting the buying experience to match the one promised in the ads.

The Best Three Words of Leadership Advice. Ever.

2023-10-16T15:13:24+00:00By Tim Miles|

In a world where it seems like every self-proclaimed street corner thought leader has a hot take forged from their Platitudes & Aphorisms Magnetic Poetry set, take the road less traveled by.

How 2 Simple Tweaks Increased Sales By 350%

2023-10-17T14:19:18+00:00By Ryan Chute|

Before: Call conversion rate: 25%. Cancellations: 30%. After: Call conversion rate: 70%. Cancellations: 1%. Here’s what we did…

Want To Be a Master Persuader?

2023-10-16T15:05:27+00:00By Jerry Cassandro|

In business, this is critical. How do you make someone say “Yes” to your request? Robert Cialdini's scientific approach to persuasion found that influence is based on six key principles.

What Matters Most To Customers?

2023-10-17T14:19:34+00:00By Ryan Chute|

Did you know that your customers are only ever considering 6 elements of your product or service? Ever!!! And did you know that only 2.5 of those 6 things matter most to them?