Give Your Salespeople The Advantage With This One Tip
It’s the benefits that someone buys, not the features, right?! WRONG! Wait, what? Let’s explore for a moment…
Trust But Verify — Why You Should Take Ronald Reagan’s Advice
Unfortunately, the tendency is for “verification” to feel intrusive and negative. As if you’re trying to catch someone doing it wrong. But it doesn’t have to be that way.
Selling Magic
Looking to close more sales? Try magic… Every great magic trick consists of three parts or acts. Like all great magicians, the power of your sales presentation is in the setup. Let’s take a peek behind the curtain.
Why Culture Matters
My curiosity first peaked when I heard the phrase, “in any organization, culture eats strategy for lunch”. After 3 years of research on the subject following the scientific method, I’ve constructed and tested a hypothesis that I believe to be true.
Six Ways Sales Pros Can Create Great Word-Of-Mouth
While there’s no denying that we love to complain through Twitter and Facebook, people do talk about the great customer experiences they have.
The Aunt May Guide to Customer Service Excellence
Why your scheduling software might be sabotaging your customer service, and what to do about it.
Are You Making This Relationship Destroying Mistake with Customers?
You paid an extraordinary amount of money to bring that phone call in. Don’t screw it up by being selfish with your language.
To Question Your Integrity? How To Handle Criticism From The Tough Client.
When it’s time to respond, start with a question. Don’t you dare go into attack mode.
The #1 Best Job Description
Is it challenging to attract, select, and retain top talent for your business? It may be what you are saying...or not saying, to potential candidates and employees.
5-Steps for Using Brand as a Leadership Tool
A great branding campaign crystalizes the company’s self-identity as much for the owner and his team as to the public at large.
Which Selling Style Does Your Business Need?
Finders are your hunters. They take a surgical approach to finding the right prospects that need their specific solution. Minders are your nurturers. They take great satisfaction in caring for those that they know and have built a relationship with.
They Hold The Power of Your Company’s Reputation In the Palm of Their Hands…
Remember: the people closest to the job have the best ideas on improving it. Are you listening to them?
Brand Distinctiveness and Key Words at Key Times
If people do business with you because of your ads, then they’re expecting the buying experience to match the one promised in the ads.
The Best Three Words of Leadership Advice. Ever.
In a world where it seems like every self-proclaimed street corner thought leader has a hot take forged from their Platitudes & Aphorisms Magnetic Poetry set, take the road less traveled by.
How 2 Simple Tweaks Increased Sales By 350%
Before: Call conversion rate: 25%. Cancellations: 30%. After: Call conversion rate: 70%. Cancellations: 1%. Here’s what we did…