standing out

Not Just What, But When

2023-10-16T16:21:22+00:00By |

When it comes time to buy, the customer's priorities change. She might well buy from whichever store offers same-day delivery and installation.

Strategy Vs. Culture

2023-10-16T14:47:40+00:00By |

Anyone can copy your STRATEGY, but no one can copy your CULTURE. It is unique to your business and your business alone.

Middle Truth

2023-10-13T19:52:20+00:00By |

The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.

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