Left turn to Albuquerque
Last year, a lawyer put up a billboard. He used the same graphics as the tv show with the headline, “Better Call Bob.”
Piña Coladas & Persuasion
This is what separates the heroes from schmoes in branding: The ability to use entertainment & humor to drive home the message, rather than obscure it.
Time To Get Crazy
I stand against best practices because it locks you into a way of thinking. You do not defeat the leader by following their playbook.
The Personality Prescription, Part 1 – Stalled Growth
Stalled growth is an outcome of a growing dependence of home service contractors on digital media. They’ve bought into the “wasted circulation” concept.
Rebranding Made Simple (+Examples)
It’s an act of confidence and commitment — a chance for companies to give their brands new life by tweaking what they stand for and how people see them.
The Five Elements of Fame
Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.
Hathaway Shirts and the most interesting man in the world, coincidence?
The picture makes you read the headline, encouraging you to read the first line of body copy.
What riding a motorcyle taught me about marketing
Many companies use loyalty programs, Facebook groups, and email spam to gather the troops. That’s not a tribe. It’s list building.
What Constitutes Memorable Ads? [+Examples]
It’s time to stop wasting your time and effort on lackluster ads that no one remembers.
6 Degrees of Benjamin Franklin
Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.
All About Brand’s Visual Identity
The most well-known brands in the world. Coca-Cola. McDonald’s. Nike. They all have strong visual identities that are immediately recognizable.
Wiener Dog Focus: Helping the Customer vs. Helping Yourself
Because his commitment was to the customer, and because he never blinked, people said, “Oh, I like that guy. He’s on my side."
Top Gun & The Tale of 2 Super Bowl Ads
While Tony Scott's Top Gun was the highest-grossing film of the year, his 1985 Super Bowl spot is regarded as Apple's worst ad ever.
The Wiener Dog Question: What Can You Count On Not Changing?
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Do Your Ads Obey the Law?
The first law of advertising is quite simple: Thou Shalt Not Be Boring! And there are really only two ways to avoid breaking that law.