16 Tips to Grow Your Business
"I can’t change the direction of the wind, but I can adjust my sails to always reach my destination." — Jimmy Dean
Same Same Sameity Same Same
City dwellers stop hearing the traffic and sirens out their windows. Psychologists call this “habituation.” Marketers call this the enemy.
Images, “Truthiness,” and Forced Participation
Recent psychological studies show that statements accompanied by related images are considered more believable than the same statement without an image.
Basically the Basics
Like shelter, water, and food…let’s break marketing down to 3 basic items: Brand Promise, Brand Consistency, and Brand Execution.
Bonding Not Branding
Let me tell you a cool story I think you’ll like — one that taught me the most powerful advertising lesson I’ve ever learned. See, when the radio-thon rolled around, my client put his personal money where his mouth had always been.
Four Advertising Message Options for Local Businesses
Bonding Ads don't sound like ads, which means your well-meaning family and friends will tell you not to run them.
The Verb’s the Thing
“No One OutPizzas the Hut” What does that say to you? Does it refer to taste? The dining experience? Carry out or delivery? It says it all.
Parasocial Influence
You have at least one late night host that you probably feel as if you “know,” even if you’ve never met them. And it’s not just you; it’s all of us — we all have this one-sided relationship with at least some celebrities.
Laphroaig Lamp-Shades the Heck Out of Their Ad
If you’re not familiar with the term, it’s a fiction writer’s technique of basically OWNING uncanny happenings, plot holes, etc.
Growing Your Following (Business) In a Crisis
James Dean isn’t a dead 60’s movie star or a country singin’ sausage maker. He’s a hippy children’s author whose following is growing like crazy right now.
The Most Interesting 2001 Kia Spectra In The World
If you’re going to keep posting forgettable ads and product descriptions then you must accept that you are boring and irrelevant. There, I said it. Somebody needed to. It comes from a place of love.
4 Marketing Lessons from The Creative Revolution’s Most Legendary Whisky Campaign
The more creative and powerful the work, the more trust is required.
But it is not professional…
His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have heard this rebuttal many times.
Coffee and Whisky Marketing — Not So Different
Bond with customers over personality, attitude, and values first.
Six Word Stories
In advertising, it’s not so much what information your words communicate to the prospect, but what experiences they call forth from the prospect.