For All Your (Fill in the blank) Needs
When we hear cliches (and believe me, “For all your ____ needs” is the worst kind of adspeak) our minds simply switch off; we ignore them.
What’s Your Perfectly Fair Competitive Advantage?
All things not being equal, if people ONLY sought the lowest price, everyone in America would drive a Chevy Spark for $14,095.
Super-Hero Advertising — The Power of Your Genesis Story
Starting with Superman and extending to every superhero thereafter, every character “launches” with an origin story.