The media is NOT the message.
I remember a Marshall McLuhan quote of “The Media is the Message.” So I asked Roy, what about McLuhan? The skies darkened, the floors parted, and a fiery hell appeared as Roy screamed.
Tipping Point of Retail and the S-Curve
A dozen years from now 50% to 60% of transactions will be occurring online. And a surprising advantage will go to stores who sell online but advertise locally.
Getting Social With The Kleinmeyers : Organic Reach > Paid Reach
You could create an ad on Facebook so compelling, interactive, and authentic that the algorithm rewards you by showing it to more people organically (free).
3 tips for your video ads on social media
Since 83% of social media is consumed on mobile devices, and 85% browse without sound, you must tailor your content to be effective within that context. Here's how...
The Tale of Ted the Radio Tortoise and Harry the Anxious Hare
I spent a day with two HVAC company owners. Harry the Anxious Hare is closing barely 10% of his online leads. Ted the Radio Tortoise’s telephone team is closing more than 60%.
Getting Social With The Kleinmeyers : What Does Facebook Tell Us?
Why are you still paying your social media expert to create posts that look like TV commercials and “for sale” ads? We are telling you to “STOP!” And if you won’t listen to us, then listen to Facebook. Please.
Getting Social With The Kleinmeyers : Algorithm
Kelsie and I can look at the posts on your social media and tell you exactly why reach and engagement are low. It is because we have studied, played with, succeeded, and failed with the Facebook Algorithm.
Social Media, A Marketing Channel
The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.
Getting Social With The Kleinmeyers : Swimming or Fishing?
Before you run advertisements on Facebook, make certain that your Facebook presence is truly alive. Here are four indicators to know your Facebook presence is alive and well.
Getting Social With The Kleinmeyers: Social Media?
54% of customers will research products and a business on social media before making a purchase.
5 Things Your AdWords Person Should Be Doing
Google didn't tell anybody when they started feeding everybody's business ads over onto their video game platforms. So the impression count went up, the clicks went up. But they're all useless.
“How do we modernize our marketing?” [AMA]
There’s a real danger in the word “modernizing” your marketing because we tend to immediately leap towards thoughts like, “Well, I need to be on Snapchat.”
7 Elements of Successfully Selling Services Online
Products have product pages, but what do services have? Leaving these elements out of your copy is a fatal mistake.
How to Spot and Eliminate Digital Ad Fraud
This conversation started on Facebook in our private group discussing an article in Forbes. The headline said, "When big brands stopped spending on digital ads, nothing happened. Why?"
Should I Buy Facebook Ads?
I’m in a local BNI* networking group and the question, “Should I buy Facebook ads?” almost always comes up when I tell a local business owner that I do marketing and advertising consulting. I disappoint them with my answer. Let me show you why.