Kelsie and I can look at the posts on your social media and tell you exactly why reach and engagement are low. It is because we have studied, played with, succeeded, and failed with the Facebook Algorithm.
The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.
Before you run advertisements on Facebook, make certain that your Facebook presence is truly alive. Here are four indicators to know your Facebook presence is alive and well.
54% of customers will research products and a business on social media before making a purchase.
Google didn't tell anybody when they started feeding everybody's business ads over onto their video game platforms. So the impression count went up, the clicks went up. But they're all useless.
There’s a real danger in the word “modernizing” your marketing because we tend to immediately leap towards thoughts like, “Well, I need to be on Snapchat.”
Products have product pages, but what do services have? Leaving these elements out of your copy is a fatal mistake.
This conversation started on Facebook in our private group discussing an article in Forbes. The headline said, "When big brands stopped spending on digital ads, nothing happened. Why?"
I’m in a local BNI* networking group and the question, “Should I buy Facebook ads?” almost always comes up when I tell a local business owner that I do marketing and advertising consulting. I disappoint them with my answer. Let me show you why.
For about $11.43, I was able to jack up the followers. There are two things at play here: 1: Digital advertising is easy to buy. 2: Digital advertising is an overly complicated mess, for no good reason.
In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.
SEO is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. Don’t know where to start? Start here.
Direct Response practitioners claim it’s much more effective and efficient to talk directly and only to the decision-maker for the purchase.
The untapped advantages your business could leverage by having a podcast. It’s surprisingly easy to do, and if you can have a 10-minute phone call, you can have a podcast.
If you don't display the price in your store, I'll think it's expensive. I won't bother to ask the price and run the risk of embarrassing myself. I'll walk out.