Harnessing The Pure Power of Friendly Familiarity For Owner-Operators
Of course you’ll grab Kellogg’s Frosted Flakes over the (significantly) cheaper, generic and off-brand alternatives.
Empire Builders: Spider-Man – Saved by a real Super Hero
A new kind of hero and a tricky way to get his idea past the editor.
Lessons From Branding Women’s Pro Soccer
The challenge behind funding didn't stop our marketing team from finding unique ways to reach our potential customers.
How Google PPC Inflation Has Made It No Longer Affordable To Do Lead Gen
It is serious, and it is having a huge impact on your bottom line.
Branding in 75 Words or Less
When the main benefits your brand delivers are self affirmation, status, and hope, you can charge almost anything you want.
Dr. Brinkley – Way ahead of his time or complete quack?
He did it successfully in the 1920s. Only now they call it content marketing with lead magnets, tripwires and a funnel.
Screw You, I’m Going To Stand Out
How do you become the industry market leader if you say the same thing as every other business?
Empire Builders: Listerine – How to get the girl, by Listerine. Oh, and Axe.
How Listerine created the problem of bad breath so they could solve it.
Milton Friedman should not like your advertising.
An opportunity to save money today overshadows an opportunity to make money tomorrow.
The Thing is Never the Thing
I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.
Fundamental Forces of Business – Part 4
Harley Davidson's use of the Strong Atomic Force earned them $360 million last year -- not on bikes -- on branded merchandise.
A Powerful Branding Lesson From an Off-Color Joke My Mom Told Me
Two southern college coeds meet up for lunch during summer break after a year away...
5 Things I Learned From Video Games.
People who don’t play video games might see them as a waste of time; an anchor to the couch. I like to think of it as interactive art.
Marketing lessons I learned from Dad
His friends questioned where he was. Mom wouldn’t tell ‘em. They feared there weren’t enough eels for everyone.
Empire Builders: VW Beetle – Hippies Endorse THE German MAN
Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency.