When Should a Home‑Service Business Start Advertising?
How do you do it so it generates quality leads, not tire‑kickers?
The Risk of Insult is the Price of Clarity
If you say what people expect you to say, you're boring and your ads will never work.
Unmistakable: A Tale of Two Boots and Branding Done Right
If we invest in a status symbol, we want it recognized by others.
Bond’s Surprising Authenticity Makes Him Immortal
Fleming's first book, Casino Royale, was inspired by firsthand experience.
Lead Generation vs. Branding: How to Win the Marketing War
Unnecessary targeting by competitors is a beautiful thing.
Marketing is about People
I know that doesn’t sound very revelatory, but hear me out. Great marketing makes people feel seen and heard.
What Swatch Teaches Us About Price Wars
The Swiss watch industry had declined by two-thirds but they didn't just chase Seiko to the bottom.
Why Visual Metaphors Still Dominate Modern Marketing
This is an ad for the concept of fractional shares, which can be a difficult idea to explain.
Built to last. Advertise to accelerate. Run smoothly.
A simple plan for home‑service owners who want more quality leads.
Identity-Based Branding
Brands that powerfully appeal to identity can not only charge more, they can make it a point of pride.
The Genius Move Behind Sydney Sweeney’s Jeans Ad
Anytime you put an emotional campaign out there, you get lovers and you get haters.
PEZ – Part 2 – From Loophole to PEZ Outlaw
How Steve Glew made $4 million giving the people what they wanted by beating the system.
Reversing Declining Sales: Learning from New Balance’s Comeback Story
The new approach took 18 months but it kept improving.
Pick Me! vs I’m The Only Option
The bonus of having a fleet of wrapped trucks is they're in the exact areas you want to reach.
The Power of Context: Why Some Ads Hit Harder
How owners evaluate ads differs from how buyers actually encounter them.