How Loblaws Sold a Feeling, Not Food…
It's the frame of mind of the customer. Loneliness. What's the aspiration they want to have? Connection.
Is Your Brand Sending Mixed Messages? Here’s Why It Costs You
Your voice must be the same from ads to experience.
Attention Is Not the Prize
If your marketing gets seen but not chosen, relevance may be the missing piece. Learn how to become the obvious choice.
How Do I Raise Prices Without Losing Jobs?
Why two companies can charge different prices in the same market and both stay busy.
This campaign was ALMOST perfect
They're good billboards, but they could have been so much better.
Why Most Brands Fail to Connect
Without personality or story you don't have a brand. Sadly, all you have is a company.
Why Customers Don’t Believe You Even When You’re Honest
Potential buyers listen and nod, but still hesitate when trust hasn’t had time to form.
How to Build a Remarkable Brand They’ll Never Forget
You can't copy anybody. You have to see the angel in the marble.
The Truth About Storytelling and Why It Beats Objections
Our entire biological structure is uniquely built for stories.
Rebranding: When Panic Wears a New Logo
Double-check that it's good for you and not good for that person's billable hours.
The Phone Is Ringing Less This Year For Everyone
Something has changed for a lot of companies. Buyers are hesitant.
Why Company Culture Is Your Most Powerful Marketing Asset
What do employees believe in their heart about the company? That's your culture.
Trust Is Already Deciding Your Prices (You’re Just Not In The Room)
Low-trust businesses pay a kind of tax for being low-trust.
Win Attention and Trust with Vulnerable Ads
Say something significant, maybe embarrassing, but don't make anybody feel creepy or awkward.
Busy, Booked… and Still Broke
My explanation to a home services company with record call volume & jobs completed, but shrinking profit.