How Old Spice Saved Their Brand!
"We've got nothing to lose." It was hard to say yes and run this strange ad, but they were that desperate.
The cult made promises then didn't deliver, but my friends stayed. And that baffled me. Where does loyalty come from?
What the Chamber of Commerce and a wedding bartender know about your customers and 25%-95% profit growth.
How do you sell something people resist thinking about? For example: funeral homes.
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
If you were aware this was relevant to you then it wouldn't be a bias.
Brain science is very clear. This is an automatic and subconscious response that can work for you or against you.