Snickers Uses Shared Experience To Make Incredible Advertising
It's all about entertainment and emotion. They're owning your brain for 30 seconds.
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
There are four kinds of people you meet when you're sailing the water of life. Only one finds success.
Every choice, big or small, either reinforces your brand’s identity or confuses it.
How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don’t act alike.
People trust numbers. They trust them even when those numbers might not tell them the whole story.
To be a successful entrepreneur you have to be one part Don Quixote and one part Mr. Spock.