Psychology & People

Pioneers and Settlers

2024-09-16T21:31:05+00:00By |

We’ve conflated “pioneer” with “achiever” and forget that the original pioneers were pursuing a simply insane notion.

Your Life is Forfeit

2024-09-01T00:53:31+00:00By |

In this two page ad there are no photographs, prices, phone numbers, or website address. Here's why it works.

Scatterbrain Synesthesia

2024-08-08T00:43:04+00:00By |

If you want to think outside the box, the easiest way is to relax and allow your right brain to tap into a well-spring of ideas.

Winking in the dark

2024-07-18T00:36:23+00:00By |

Speaking to the masses is the only way to have the masses buy your better mousetrap. And it works like any courtship.

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