The 3 Foundations Of Exponential Profitable Growth
How you motivate your employees affects everything downstream.
Magical Wiener Dogs and Storytellers
The Power of Someone who Believes in You More than You.
Time To Get Crazy
I stand against best practices because it locks you into a way of thinking. You do not defeat the leader by following their playbook.
The Personality Prescription, Part 1 – Stalled Growth
Stalled growth is an outcome of a growing dependence of home service contractors on digital media. They’ve bought into the “wasted circulation” concept.
What’s Working Well?
Ever heard the phrase: “Don’t know what you’ve got, ‘till it’s gone”? Reinforce the right stuff, and you’ll get more of it. It’s a natural law of the universe.
Lead Generation: The Who, What, Why, and How
If the epic failure, Groupon, taught us anything, it was that there is no value in attracting a bunch of cheap customers.
Inflation is not the only silent tax.
I believe a 2-3% sales increase is a shrinking business. And a shrinking business should be in “All-in” mode to change the inevitable.
The Danger of Preconceived Notions
Don’t judge a book by its cover. How do you make connections with your employees, team members and colleagues?
Becoming a Wiener Dog: What it Takes to Have Enduring Success
Even if it’s not popular, and even if it costs me everything. This is who I am. This is my identity. This is my purpose.
Inov-8 -Forged in the Fells #GetAGrip
Learn how building out a niche allowed Wayne Edy to build a shoe company – Inov-8, sell it, and rebuy it.
The Five Elements of Fame
Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.
Knuckleheads are the test for success
On the path to happiness, knuckleheads shake owners like a paint can. They are a test. Are you really going to live up to your guarantee?
Embrace Your Wiener Dog: Identity, Purpose and Adventure
It’s never about the offer. Offers can be imitated. Identities matter more than offers.
Hathaway Shirts and the most interesting man in the world, coincidence?
The picture makes you read the headline, encouraging you to read the first line of body copy.
What riding a motorcyle taught me about marketing
Many companies use loyalty programs, Facebook groups, and email spam to gather the troops. That’s not a tribe. It’s list building.