When Good Decisions Turn Bad
Neuroscience tells us that when we slide down into survival mode that we aren’t able to maximize the use of our prefrontal lobe. This diminishes the quality of our decisions.
What’s Your Perfectly Fair Competitive Advantage?
All things not being equal, if people ONLY sought the lowest price, everyone in America would drive a Chevy Spark for $14,095.
Dave Said What?
“Marketing is too important to be left to the marketing department.” So sayeth the late David Packard (he was the other guy in Hewlett-Packard). Was this a snarky dig at marketing? Or was Dave trying to get something else across?
How Thinking Different Changed The World
This is the moment he shrank his product line...and waited to see what his tribe needed. When they spoke, he acted, with lightning speed and precision.
5 Ways To Keep Customers Coming Back
The one thing customers are willing to pay for is peace of mind, even if they have to pay a little more for it.
Business is Not a Football Game
More than 65% say they will drop you like a sack of hammers if you give them bad service. And they won’t think twice about it. Your football team sucks.
The 7 Most Common Media Buying Mistakes
Buyers are traditionally incentivized by media reps through overseas trips, cruises, event tickets, “golfcations,” etc. Even if YOU haven’t been bribed by these things, that doesn’t mean your buyer hasn’t.
10 Marketing Lessons From Garth Brooks
Even though he couldn’t possibly interact with everyone, he specifically circled the round stage and made eye contact with someone at each point before he moved on.
C. F. Hathaway’s Formula for Maximizing a Small Ad Budget
David Ogilvy’s “The Man in the Hathaway Shirt” ushered in a new era of storytelling in advertising. The story, however, took place entirely in your imagination.
Use All The Clichés — Just Tell ‘Em Slant
“Kill all clichés and ad speak” — standard, Ad Writing 101 advice. Good advice — certainly not wrong. It’s just not very helpful.
Snatching Defeat from the Jaws of Victory
Every customer who was going to buy from you, but who then decides to take his business elsewhere represents far more than a lost sale.
Collaboration in Campaign or How Fudd became Bud
Sometimes in creative corners, collaboration is a four-letter word, like “Nyet.” But, recognizing a good idea and building on it is a resounding, “Da” (Sounds like DUH.)
Modern Cold Calling: Designing Effective Cold Calling Scripts, Part 2 of 2
Don’t start by talking about your offer. No one cares. No one cares. No one cares about you.
Modern Cold Calling: Getting Results In A Noisy World Part 1 of 2
It would feel so good to say, “cold calling is dead”, wouldn’t it?
The #1 Best Way To Hire Top Sales Performers
Have you ever found hiring a salesperson and hiring your next TOP PERFORMER are two very different things?