Unique Selling Propositions
The problem with most marketing consultants is they try to make their client’s product seem unique.
Which Marketing Strategy is Most Effective?
Growing a business requires two types of strategies: Overarching Marketing Strategy and Message Strategy.
Everyone Should Have a Jingle
What makes a great jingle? And what does the science of audio branding teach us about them?
This is a GOOD Car Commercial
My daughters were like, "That's a stupid ad." But they were pinpoint targeting the DNA of the drivers they wanted.
“Google is God”
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
“Oh, But My Company is Different.”
Real matters. Only a fool looks at another company’s ad and says, "We should do that."
Emotion in Advertising Equals Dollars in Business
6 marketing pros on 2 continents explain the financial benefits with proven outcomes rooted in human psychology.
Cadillac’s SEXY Brand Revival Strategy
It takes vulnerability and bravery to address and dismiss like this, which is why it's not done that often.
Targeting is the “Only Way” to Advertise
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
The EASY Way to Win People’s Hearts!
The silhouettes and story worked wonders. You know something's a big deal when it's spoofed on Family Guy.
Advertising Doesn’t Affect Me “I am immune to it”
90% of advertising is rubbish and most ads don't work because the writing and the distribution are wrong.
This LEVI’s Campaign did SEXY, their way!
The marketplace that was not excited and the price point was too high. They ran this ad and it blew the doors off.
How many customers do you gift away?
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
You WON’T Believe This Forgotten Apple Ad!
You remember the 1984 ad. They tried a similar formula in 1985 and it flopped. Why?
Before the Sale: Craig Arthur on Profitable Relationships – Part 1
Relational buyers are more profitable and make a long-term commitment.