Simple, True, Distinctive, and Sticky
You’re probably expecting something else from a “greatest of all time” beer campaign. Here's why it worked.
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.
You're thinking, “Jungian archetypes? What can I do with that?” Understanding what resonates with customers can help you speak to their needs.
You can’t bring all of your employees into a room and shout out what you think makes you successful and hope it works.