James Watt – The marketing story of horsepower
Cars are marketed today using the term horsepower. Find out why James Watt invented the term and how it helped.
It’s important for you to seem like the same company in-person as on air.
Transactional shoppers illustrate lower average sales and closing ratios, and smaller profit margins.
They all go, “Can I buy one?” Now he doesn’t say, “Oh, I haven’t made it yet.” He says, “Nope, they’re on backorder, but I can take orders.”
As each company grows, employees observe and work out the actual rules of survival for their job.
For his chocolate-coffee stout, he used pounds of Wilbur Buds dark chocolate (a local delicacy). Then the brewer made a tragic mistake.
How you can leverage it to create rabidly happy (as opposed to merely satisfied) customers.
How the power of premiums created an empire.
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
The pursuit of uniqueness is a huge source of frustration. Of wasted money. Of non-persuasive advertising.