Personality Prescription, Part 7 – Company Culture
As each company grows, employees observe and work out the actual rules of survival for their job.
As each company grows, employees observe and work out the actual rules of survival for their job.
For his chocolate-coffee stout, he used pounds of Wilbur Buds dark chocolate (a local delicacy). Then the brewer made a tragic mistake.
How you can leverage it to create rabidly happy (as opposed to merely satisfied) customers.
How the power of premiums created an empire.
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
The pursuit of uniqueness is a huge source of frustration. Of wasted money. Of non-persuasive advertising.
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.