PPC Is Not Advertising
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
Famous Amos – We Hope He Made $100M In The Last Sale
He got brought back and might have got a return on the final sale just because he liked baking cookies.
Why Character-driven Ads Outperform Logic-driven Ads
They stand out because they elicit emotions and, more importantly, bond with your audience.
Dyson – It sucks, but not enough.
That is the prospect’s dissatisfaction. 5,136 iterations later the problem is solved.
For Everything Else There’s — Perhaps the Most “Priceless” Ad Campaign of the Last 25 Years!
Repetition-Break ads are more creatively awarded, and, yes, creatively awarded ads create better ROI.
Bundle Pricing: The Best Way To Differentiate Your Product
It takes courage and confidence to bundle. But done right, you will increase your conversions, average sale, and profit (C.A.P.).
The Jet Business – Close To The Money, Not Close To The Airport
I just had to walk in. Who puts a jet in the front window of an office building in London’s financial district?
The Seattle Kraken’s Secret Revealed and Fool’s Gold.
You know how the Wizard of Ads is always talking about third-gravitating bodies? You can see it being used here with the colour.
Doritos, Brand Codes, and that Super Bowl Ad
Why would Doritos pay $12 million to waste, like, 55 seconds NOT showing the product? The answer is Brand Codes.
The 3 Most Important Advertising Charts You’ll Ever Lay Eyes On
Chart 3: Why small companies and large companies require opposite media strategies.
Black & Decker – Making A Better Drill.
Other businesses failed when the war ended because what they were manufacturing was no longer needed.
The Best Blog Post Ever Written
I drove past a place called “Best China Restaurant” hundreds of times and instinctively knew that this was not, in fact, the best out there.
The Only “Brand Attribute” You MUST Own
This is why IBM could famously charge more for less capable systems than upstart, hi-tech competitors.
The secret sauce of persuasion: storyselling
Stories live between what is real and what the consumer wishes were real.
Mrs. Fields – Why Does The Mall Smell So Delicious?
How giving away free samples created an empire of 250 stores worldwide in just 15 years.