The most expensive answer you should know
“How Much” has one answer. Correct answers advance a sale. Wrong ones detour around it.
Bing and the Secret to Brand Dominance for Local Business
Most customers go with the option they think of first (so long as they feel something positive about them).
PODS – What Do You Have In Your Storage?
How storing your stuff got easier, the story of portable on-demand storage.
Full Price and Free — The Only Two Prices You Need
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
Kenners Star Wars Toys – Thinking Outside The Empty Box
Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars.
Your Branding Is Bass Awkwards. Here’s Why & How to Fix It
You think I’m exaggerating. Other people might be making this mistake, but not you. But you’re wrong.
Sleemans – John Sleeman – My Aunt Had The Original Beer Recipe Book
What do pirates, Al Capone, and getting your name and trademark have to do with Sleeman’s beer?
RX Bars – Could you fire your Mom?
CrossFit and paleo diets led to the creation of RX Bars. Starting with only $10K, they sold for over $600M.
PPC Is Not Advertising
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
Famous Amos – We Hope He Made $100M In The Last Sale
He got brought back and might have got a return on the final sale just because he liked baking cookies.
Why Character-driven Ads Outperform Logic-driven Ads
They stand out because they elicit emotions and, more importantly, bond with your audience.
Dyson – It sucks, but not enough.
That is the prospect’s dissatisfaction. 5,136 iterations later the problem is solved.
For Everything Else There’s — Perhaps the Most “Priceless” Ad Campaign of the Last 25 Years!
Repetition-Break ads are more creatively awarded, and, yes, creatively awarded ads create better ROI.
Bundle Pricing: The Best Way To Differentiate Your Product
It takes courage and confidence to bundle. But done right, you will increase your conversions, average sale, and profit (C.A.P.).
The Jet Business – Close To The Money, Not Close To The Airport
I just had to walk in. Who puts a jet in the front window of an office building in London’s financial district?