The New Voice of Writing Ads (Non-Ads)
What's driving this trend? In a word: trust. Consumers are looking for brands they can connect with on a deeper level.
You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.