digital Archives

10 Most Common Digital Marketing Mistakes

2024-02-19T13:45:36+00:00By Vi Wickam|

Keyword-stuffed AI-generated content won’t cut it. In today’s digital world, trust is hard to earn and easy to lose.

2024-02-19T13:44:07+00:00By Vi Wickam|

MYTH 5: META KEYWORDS ARE CRUCIAL. Nope. At worst, they can actually get you marked as spam by search engines.

2024-03-18T15:20:28+00:00By Rick Willis|

When people think of you first and like you the best, the rest of the list becomes irrelevant.

2024-02-19T13:42:30+00:00By Vi Wickam|

They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.

2024-03-15T17:47:18+00:00By Luis Castañeda|

20. The Law of Acceleration: Successful programs are built on trends, not on fads.

Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.

2024-03-15T19:48:57+00:00By Gary Bernier|

The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.

2024-02-19T13:39:51+00:00By Vi Wickam|

The only rankings that matter are the ones that turn into real, live customers who put money in your pocket.

2024-03-18T17:05:21+00:00By Gary Bernier|

We believe in never asking customers how they heard about us, like never and forever.

2024-02-19T20:58:59+00:00By Luis Castañeda|

Testing and experimentation are at the heart of Ogilvy’s approach, and Google Ads offers abundant opportunities for this.

2023-10-13T15:42:48+00:00By Matt Willis|

Businesses are suffocating as Google's average cost per lead rose again by 19% last year while conversion rate fell by 14%.

2024-02-19T13:35:43+00:00By Vi Wickam|

1. They don’t let you access your Google Ads account: If you can’t verify your investment, you can’t tell if they’re squandering it.

2024-02-19T20:57:33+00:00By Luis Castañeda|

Your click rate for branded terms (like your business name) should be 15-30%. For generic services, aim for 2-4%.

2024-03-15T21:00:17+00:00By Syre Klenke|

Remember it's social media. It's not sales media. You need to be engaging with your potential customers online.

2024-02-19T20:53:24+00:00By Luis Castañeda|

Your digital storefront shouldn’t be a ghost town. Get the most out of Google Analytics without the need for a Computer Science degree.