The Alchemy of Virality: Make the Viewer the Hero
Most people are merely chasing the trappings of viral content, not creating anything new.
1 Star Google Reviews: You’re Doing Them Wrong!
People are becoming more skeptical of review systems.
OTT Advertising: The Secret to Dominating Your Local Market
The number of people selling it without knowing what they're talking about has exploded.
AI Eats Up Stories
It's like Pac-Man eating pellets, but it really wants the gold coin. What are those coins? The answer is both new and old.
Google’s AI Search Is Here, And Here’s How to Prepare.
People talk about Answer Engine Optimization (AEO) like it’s an entirely new discipline.
Google Is Filtering Employee Name Reviews. Here’s The Fix.
In 2025 they removed 292 million reviews. Adapt or your competitors may overtake you.
What’s the Right Mix of Digital and Offline Marketing for My Business?
Spending less than 30% on brand building puts you at risk of a doom loop.
Why Your PPC Approach Is WASTING Your Money
You're walking into a bear den, naked, slathered in honey, and hoping you come out unscathed.
What Business Owners Need to Know About Apple Maps Ads
New platforms often start with lower competition, higher visibility, and greater flexibility.
Google LSA Changes for 2026
Many owners noticed their Google Local Service Ads declined recently. Here’s why.
I Was Fired for Not Being a Digital Weasel
"Yes, but at what cost?" That's the question most businesses forget to ask when they just chase volume.
Why Your Paid Advertising Isnt Working And How To Fix It
Google is for harvest time. You need seed time.
What People Already Want
You can shape how both buyers and their AI tools evaluate you when you know what they're looking for.
Why You Should Definitely Not Hire a Full Time Social Media Person
You should also avoid the whole consistency thing. Business momentum is overrated...
The 1% Fallacy: Measuring the Wrong Moment of Truth
AI is not a traffic source. It’s a decision source. And that distinction is everything.