Robots or Eyeballs?
Who to serve first. Is it humans with actual eyeballs? Or do the web-crawling spiders that fuel search algorithms win out?
Will AI outplay SEO? Or Will Humans Come Out On Top?
SEO agencies have often been enticed by the idea of gaming the algorithms by optimizing for the engine over the searcher.
Elements of a Perfect Product Page
By carefully integrating all 12, you create a powerful narrative that resonates with visitors, converts, and ranks with Google.
Ad Fraud: How Much of Today’s Internet Is Fake?
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
Search Engines Don’t Pay You, Only Customers Do.
You don't just need a marketing strategy that attracts traffic, you need the right kind of traffic.
The Importance of Defining Your Business Narrative
You ask, “If we do not physically interact with our customers before doing business with them, how can we differentiate ourselves?”
Unleashing the Power of YouTube FAQs: Cultivating Customer Loyalty
Optimized YouTube videos rank higher in search results, attracting new customers seeking answers you have.
What to do When Google LSA Stops Giving You Leads
Sudden drops often have identifiable causes, and with the right approach, you can get those leads flowing again.
How Audiences & Influencers Drive Your Online Success (Without Breaking the Bank)
Micro-influencers (10k-50k followers) can be surprisingly effective and affordable.
10 Most Common Digital Marketing Mistakes
Keyword-stuffed AI-generated content won’t cut it. In today’s digital world, trust is hard to earn and easy to lose.
9 Dangerous SEO Myths
MYTH 5: META KEYWORDS ARE CRUCIAL. Nope. At worst, they can actually get you marked as spam by search engines.
Google Ads: the tax you pay for not having a strong brand
When people think of you first and like you the best, the rest of the list becomes irrelevant.
Why you should shield your ads from pesky bots
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
Cracking Google Ads: The 22 Immutable Laws Every Home Service Business Must Know!
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Divide Your Marketing Budget Into Air, Land, and Sea
Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.