Wrigley’s Origin – You buy the baking powder you get the gum
How the power of premiums created an empire.
Who you gonna call?
Halloween 1985 would have been forgotten if Chris hadn’t brought the Roman candles. But in business, Remarkability and Memorability are often rejected for the safe.
Nike – It took them seven years to break $1M in revenue
Nike goes from distributor to shoe manufacturer to work directly with the customer.
All Hat and No Cattle (Part the First)
Being an authentic leader is as simple a concept as there is: Be who you are, warts and all, at all times to all persons.
What firefighting taught me about business
Once we helped the fire department roll out their hoses, Kenny started acting like Lieutenant Dan in Forrest Gump.
How To Avoid Bad Hires – And Its High Energy Cost
Did you know that the average cost of bad hires is $18,000? And 2 in 3 newly hired people later realized they were a poor fit.
Are You A Wiener Dog? Last Chance to Commit
People say, “follow your passion, follow your passion, follow your passion.” Those people are idiots.
Love is a game of catch.
Understand your customer, and you will never sell to them. They will buy from you over and over again because you care about them.
Wiener Dogs Forever: The Power of Crowd Promotion
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.
The Heart of a Wiener Dog: Character Diamonds
Most business owners are hesitant to share anything remotely vulnerable through their advertising. But wiener dogs have no fear of looking ridiculous.
What a fool believes
The gatekeeper job does not belong to Facebook or Twitter. You are the gatekeeper. Keep fools away from your airwaves.
What’s in a Name?
When I walk into my local Starbucks, I feel like Norm Peterson walking into Cheers. What do you do that makes customers feel comfortable?
Follow the Wiener Dog: How Employees Become Wiener Dogs
"I’m the business owner. I don’t have to believe in you. You have to believe in me."
The 3 Foundations Of Exponential Profitable Growth
How you motivate your employees affects everything downstream.
A smile that could clean dishes
There’s a cliché, “hire for attitude, train for skill.” Clichés don’t require us to think. Marco isn’t cliché.