When advertising is the LAST thing you need.
Most businesses are blind to friction points that may be holding their sales back. Here's the solution.
Improve Sales Effectiveness & Company Culture With One Simple “Hack”
It’s important for you to seem like the same company in-person as on air.
The key to happiness
This year’s team only has two returning players from last year. One of them is my son. He thinks I’m full of crap.
Fox 40 – From referee to whistle entrepreneur
They all go, “Can I buy one?” Now he doesn’t say, “Oh, I haven’t made it yet.” He says, “Nope, they’re on backorder, but I can take orders.”
Personality Prescription, Part 7 – Company Culture
As each company grows, employees observe and work out the actual rules of survival for their job.
Skunky Beer is the Worst (Part the Third)
For his chocolate-coffee stout, he used pounds of Wilbur Buds dark chocolate (a local delicacy). Then the brewer made a tragic mistake.
Wrigley’s Origin – You buy the baking powder you get the gum
How the power of premiums created an empire.
Who you gonna call?
Halloween 1985 would have been forgotten if Chris hadn’t brought the Roman candles. But in business, Remarkability and Memorability are often rejected for the safe.
Nike – It took them seven years to break $1M in revenue
Nike goes from distributor to shoe manufacturer to work directly with the customer.
All Hat and No Cattle (Part the First)
Being an authentic leader is as simple a concept as there is: Be who you are, warts and all, at all times to all persons.
What firefighting taught me about business
Once we helped the fire department roll out their hoses, Kenny started acting like Lieutenant Dan in Forrest Gump.
How To Avoid Bad Hires – And Its High Energy Cost
Did you know that the average cost of bad hires is $18,000? And 2 in 3 newly hired people later realized they were a poor fit.
Are You A Wiener Dog? Last Chance to Commit
People say, “follow your passion, follow your passion, follow your passion.” Those people are idiots.
Love is a game of catch.
Understand your customer, and you will never sell to them. They will buy from you over and over again because you care about them.
Wiener Dogs Forever: The Power of Crowd Promotion
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.