managing

Basically the Basics

2023-10-13T18:29:18+00:00By |

Like shelter, water, and food…let’s break marketing down to 3 basic items: Brand Promise, Brand Consistency, and Brand Execution.

Wizard’s Roundtable Episode 3

2023-10-13T18:29:55+00:00By |

We discuss pivots you can make right now to get you through this very unusual episode, and how we can apply lessons from past downturns in the economy.

Stupid Retail Questions

2023-10-16T15:20:24+00:00By |

“Did you find everything you were looking for?” This seems to be the new question de jour at our local grocery store when we check out.

Wizard’s Roundtable: Episode 1

2023-10-13T18:31:09+00:00By |

“Gosh, we don’t know what’s going to happen this afternoon. We don’t know what’s going to happen this month. We don’t know anything.” How does a business plan for the unknown?

The Greatest Business Secret in the World

2023-10-16T15:05:59+00:00By |

Your company may sell the finest products and services in the marketplace, but it’s how customers feel about your products and services that ultimately determine how successful your business will be.

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