How People Judge Salespeople
When you portray yourself as warm, non-competitive, and friendly, people will feel like they can trust you.
The Complaining Customer… Sometimes Your Best Friend.
On average, twenty-six unhappy customers won’t complain for every one who will.
Basically the Basics
Like shelter, water, and food…let’s break marketing down to 3 basic items: Brand Promise, Brand Consistency, and Brand Execution.
10 Quotes of Wisdom From The World’s Greatest Investor
Don’t spread thin. Dominate one message delivery vehicle. When you have more money dominate another.
Wizard’s Roundtable Episode 3
We discuss pivots you can make right now to get you through this very unusual episode, and how we can apply lessons from past downturns in the economy.
Stupid Retail Questions
“Did you find everything you were looking for?” This seems to be the new question de jour at our local grocery store when we check out.
The Secret to Successful Change Initiatives
Use the power of story to temporarily fast-forward to that happy ending and have them, from that safe, happy vantage point, look back at the precipice they’re standing on now.
Wizard’s Roundtable: Episode 1
“Gosh, we don’t know what’s going to happen this afternoon. We don’t know what’s going to happen this month. We don’t know anything.” How does a business plan for the unknown?
The Greatest Business Secret in the World
Your company may sell the finest products and services in the marketplace, but it’s how customers feel about your products and services that ultimately determine how successful your business will be.
When Good Decisions Turn Bad
Neuroscience tells us that when we slide down into survival mode that we aren’t able to maximize the use of our prefrontal lobe. This diminishes the quality of our decisions.
Dave Said What?
“Marketing is too important to be left to the marketing department.” So sayeth the late David Packard (he was the other guy in Hewlett-Packard). Was this a snarky dig at marketing? Or was Dave trying to get something else across?
5 Ways To Keep Customers Coming Back
The one thing customers are willing to pay for is peace of mind, even if they have to pay a little more for it.
Snatching Defeat from the Jaws of Victory
Every customer who was going to buy from you, but who then decides to take his business elsewhere represents far more than a lost sale.
The #1 Best Way To Hire Top Sales Performers
Have you ever found hiring a salesperson and hiring your next TOP PERFORMER are two very different things?