Avoid Scrapbooking Your Brand Visuals.
A “scrapbook company” doesn’t have the emotional connection to your brand that you do; so they give you a templated product that looks like everything else. Unremarkable.
Social Media, A Marketing Channel
The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.
7 Reasons NOT to Hire a Local Advertising Agency
The only people who care about adequate frequency are people who are actually measuring, tracking, and being paid for the effectiveness of their work.
5 Things Your AdWords Person Should Be Doing
Google didn't tell anybody when they started feeding everybody's business ads over onto their video game platforms. So the impression count went up, the clicks went up. But they're all useless.
A Shockingly Accurate Way To Calculate Your Market Share
I’m guessing you don’t know how much your competitors are doing each year? I bet you’re wiser than you think.
9 Things to Remember When Scheduling Media for Business Growth
1. Allow the same listener to hear the same ad at least 3 times every 7 nights sleep (sleep erases advertising)
“How do we modernize our marketing?” [AMA]
There’s a real danger in the word “modernizing” your marketing because we tend to immediately leap towards thoughts like, “Well, I need to be on Snapchat.”
“In your experience what would be the most effective kind of advertising?” – Zoe H. Australia
Variables: (1) The population of your market. (2) The size of your ad budget.
How to Spot and Eliminate Digital Ad Fraud
This conversation started on Facebook in our private group discussing an article in Forbes. The headline said, "When big brands stopped spending on digital ads, nothing happened. Why?"
Four Winning Retail Strategies for 2021
There is no doubt that the economy and Coronavirus has had a major impact on retail businesses. Here are four things that I am seeing retailers do across the board.
Discounted Media Opportunities, Should You Buy Them?
You're having a good day at work. Then the phone rings. It's the local magazine rep with a once in a lifetime discount offer. Now you're under pressure.
The Secret to Increasing Facebook Likes 560% in One Week
For about $11.43, I was able to jack up the followers. There are two things at play here: 1: Digital advertising is easy to buy. 2: Digital advertising is an overly complicated mess, for no good reason.
ESOV & FFA: Two Reasons 2021’s The Year You’ll Build Your Empire
Yes. 2021 will be a once-in-a-lifetime opportunity to blow the doors off with rapid growth. Here’s why.
6 Strategic Essentials Small Shops Must Get Right
You have to be careful because any amount you spend on advertising basically comes right out of your pocket.
About That Price
“The only thing people care about is the lowest price.” This is the rejoinder I most often hear when a business doesn’t see any value in advertising (much less marketing). This confounded me for many years until I realized advertising wasn’t the problem.