misconceptions

It’s Mostly Invisible

2023-10-13T18:21:58+00:00By |

Customers need to like you before they need you. And “like” is mostly invisible. The reasons we do the things we do sit deep in the limbic part of our brains. It’s waaayyy down there. One of the first parts of the brain to form.

Does the Name Ring a Bell?

2023-10-13T18:22:32+00:00By |

Most businesses have an awareness problem. More accurately, unawareness. The distance from unawareness to awareness is like going from the moon to Mars, and just as daunting.

Your Coupons Are Lying To You

2024-05-15T14:36:43+00:00By |

4 families in 5 use coupons, but not because the coupon instigated the purchase. Rather, they use the coupon because there was a coupon to be used.

Modernizing The Buying Funnel

2023-10-16T15:12:47+00:00By |

In our combined 50-plus years of doing this, we’ve learned sales resistance and loss of repeat and referral customers comes from one of two places.

Generation Gem and How to Market to Them

2023-10-13T18:22:42+00:00By |

Hidden in the flurry of marketing activity around Millennials and the up-and-coming Gen Z, is a diamond group of cohorts called Generation Gem. Research shows this generation to be one of the most lucrative.

Go to Top