recruiting

The 7 Trials of an Emerging Empire Builder

2023-10-16T16:28:11+00:00By |

There are two types of business owners: (1) Those who just want to run a profitable, stable business that funds a quality lifestyle, and (2) Aspiring empire builders with visions or building something much, much bigger.

The Extreme Branding Of Recruiting Ads

2023-10-16T16:32:22+00:00By |

We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.

Pixie Dust, Beliefs and Employees

2023-10-16T14:28:09+00:00By |

One of the biggest challenges in today's business world is finding and keeping employees. I'm told it's catastrophic and there's more demand than there is a supply of good people. This is not a new problem.

When is it time to hire an ad agency?

2023-10-16T15:02:59+00:00By |

Your intuition has already spoken up. She whispers, “No one is excited about you”. The ledger says sales have slipped. You are not hitting goals. Margins are down. Morale is off. Everything is just blah.

Hands Up…Who’s Hiring?

2023-10-13T15:26:46+00:00By |

"Mike, look, the post office is hiring,” Bob tipped his head at the encased poster, “but you're past the age limit." "Hey Bob. Yeah, you wouldn't get away with a recruitment ad like that these days." Mike smiled. 

The Best Tool For the Job

2023-10-17T18:07:10+00:00By |

That day, my dad gave me the tool I needed to successfully check the pressure of tires. On the same day, he also gave me the greatest tool for customer service. “Aaron, the best way to make better tips is to stop thinking about them.”

The Path to Employee Empowerment

2023-10-17T14:16:47+00:00By |

The blind spot of most business owners occurs directly at EBITDA Net Profits. We lose sight of the long-game for what we have right in front of us.

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