When is it time to hire an ad agency?
Your intuition has already spoken up. She whispers, “No one is excited about you”. The ledger says sales have slipped. You are not hitting goals. Margins are down. Morale is off. Everything is just blah.
Three Lessons From A GOOD Comcast Service Story
Squeaky wheels demand grease, and when they don’t get greased, they squeak louder and louder and louder. Social media has provided them an amplifier of unprecedented volume and duration.
Hands Up…Who’s Hiring?
"Mike, look, the post office is hiring,” Bob tipped his head at the encased poster, “but you're past the age limit." "Hey Bob. Yeah, you wouldn't get away with a recruitment ad like that these days." Mike smiled.
The Best Tool For the Job
That day, my dad gave me the tool I needed to successfully check the pressure of tires. On the same day, he also gave me the greatest tool for customer service. “Aaron, the best way to make better tips is to stop thinking about them.”
Money Follows Talent, and Talent Follows…
“Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products...”
Magical Ad Writing for Everything From Piccolos to Recruitment
You have to: 1: Not sound like everybody else 2: Get into somebody’s imagination and mess around.
Recruiting Good People — Overcoming Limits to Growth
You need qualified, experienced guys & gals who also have the work ethic and cultural fit that great companies like yours insist on. And one thing about those people is they're almost never looking for a job.
The Path to Employee Empowerment
The blind spot of most business owners occurs directly at EBITDA Net Profits. We lose sight of the long-game for what we have right in front of us.
Trust But Verify — Why You Should Take Ronald Reagan’s Advice
Unfortunately, the tendency is for “verification” to feel intrusive and negative. As if you’re trying to catch someone doing it wrong. But it doesn’t have to be that way.
How Company Culture Improves Your Marketing | Wizard’s Roundtable
Mike Slover and Mike Whitmire explain what felt kind of broken within the company and how that was having an impact on the results they were having.
Choose Your Constraint — Why Choosing the Wrong Constraint is a Common-Sense Express Train to Catastrophe
There’s no such thing as a perfectly balanced company where every function is staffed and supplied at the exact right amount.
Why Culture Matters
My curiosity first peaked when I heard the phrase, “in any organization, culture eats strategy for lunch”. After 3 years of research on the subject following the scientific method, I’ve constructed and tested a hypothesis that I believe to be true.
Six Ways Sales Pros Can Create Great Word-Of-Mouth
While there’s no denying that we love to complain through Twitter and Facebook, people do talk about the great customer experiences they have.
The #1 Best Job Description
Is it challenging to attract, select, and retain top talent for your business? It may be what you are saying...or not saying, to potential candidates and employees.
5-Steps for Using Brand as a Leadership Tool
A great branding campaign crystalizes the company’s self-identity as much for the owner and his team as to the public at large.