Disruptive Marketing: How Can You Use it to Your Advantage?
Some might say it's unethical, or even dangerous. But for many businesses it’s the only way to truly stand out.
Brand Recognition Is Much More than Name Recognition
Name recognition is important, but without the image and feeling that comes with it, your brand will struggle to stand out.
Why Your Word-of-Mouth Ain’t As Good As You Think — And What to Do About It
When marketers and business owners talk about Word-of-Mouth, they only think they’re talking about the same thing.
What Real Estate Will Your Residential Home Service Business Occupy When The Market Crashes?
When the population begins to anticipate raising prices, they change their behavior.
A Dozen Uncommon Ways To Advertise Your Business at Little or No Cost!
It means utilizing platforms and materials that aren’t oversaturated with advertising noise.
Marketing Lessons From a 4 Year Old
She would say her ABCs aloud in order to get to the next letter and write it down. Without repeated exposure, sleep will erase her short-term memory.
3 Reasons Why Everyone’s STILL Talking About “The Slap” — and How to Harness That Power For Your Advertising
I don’t even have to tell you what slap I’m talking about, do I?
Screw You, I’m Going To Stand Out
How do you become the industry market leader if you say the same thing as every other business?
Putting Funny Ads To Work For Your Boring-Ass Business – Pattern Interrupt
When you shatter a pattern, their meat-computer snaps into focus.
Beer And Headaches And That Awful Cramping
Chuck Blore's study for CBS found that advertising makes beer taste better. I believe it makes pain manageable, too.
Learning from the Legends: What Can’t be Questioned?
Immediately following the launch of the Mr. Whipple campaign Charmin displaced Scott as the #1 brand in America.
Distinctiveness vs. Differentiation vs. Bonding
Branding aims at de-commodification: getting the customer to see you as the better, worthier option. And there are three ways of pursuing this goal.
The Most Bizarre Brand Mascot (That Worked) In the Last Twenty Years — And Why You Should Care!
It permanently impressed itself on the tender psyches of millennials and they still whine about it decades later.
The Most Important Search Engine Isn’t Google — And Why Local Businesses Need to Be Optimizing For It
It’s actually an “omnipresent” rather than online-only search engine.
How to Build an Empire in Uncertain Times. The story of Wrigley’s
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. Learn how they broke into the big time when they actually had nothing to sell.