Customers need to like you before they need you. And “like” is mostly invisible. The reasons we do the things we do sit deep in the limbic part of our brains. It’s waaayyy down there. One of the first parts of the brain to form.
Think about the amount of times you chose a service provider — insurance salesman, realtor, lawyer, massage therapist, auto mechanic, plumber — based on the merest puff of a connection.
You have to: 1: Not sound like everybody else 2: Get into somebody’s imagination and mess around.
I grab my copper scrubbing brillo and… ditch the Seventh Generation and instinctively and inexorably reach for the blue Dawn. Why did I just do that?
In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.
For the last 16 years, I have been the business partner of Roy H. Williams, aka The Wizard of Ads. Roy is like the wise big brother I never had. Today I am going to share some unsaid lessons. Some observations.
These taxes include, but are not limited to: A higher cost per lead. A disloyal and price-sensitive customer. Inconsistent lead flow. Limited and unstable growth.
Yes. 2021 will be a once-in-a-lifetime opportunity to blow the doors off with rapid growth. Here’s why.
Most businesses have an awareness problem. More accurately, unawareness. The distance from unawareness to awareness is like going from the moon to Mars, and just as daunting.
On November 19th, the owners of our local radio stations in our small city began sharing some of Santa PAC-man’s cash with its two primary clients: listeners and advertisers.
Direct Response practitioners claim it’s much more effective and efficient to talk directly and only to the decision-maker for the purchase.
4 families in 5 use coupons, but not because the coupon instigated the purchase. Rather, they use the coupon because there was a coupon to be used.
You have to be careful because any amount you spend on advertising basically comes right out of your pocket.
Right from Tony’s first entrepreneurial venture, he understood that long-term thinking was a strategic advantage.
“The only thing people care about is the lowest price.” This is the rejoinder I most often hear when a business doesn’t see any value in advertising (much less marketing). This confounded me for many years until I realized advertising wasn’t the problem.