Shared Suffering: The Missing Ingredient in Customer Loyalty
How do we share suffering? That’s easy: Identify your common enemies.
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
Relational buyers are more profitable and make a long-term commitment.
The customers won with a single flashy pick-up line often don’t stay long.
We miss the vinyl era because music back then was relational, not transactional. So what can we learn?
How to attract word-of-mouth referrals and repeat customers.
Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.
Use too much fertilizer and your business will smell like manure.
The only way you can have a clear message is if you speak the same language as your customers.