Embrace Your Wiener Dog: Identity, Purpose and Adventure
It’s never about the offer. Offers can be imitated. Identities matter more than offers.
The Biggest Risk of Bonding Campaigns
Normally, when a business falls short, customers are merely disappointed or frustrated. Not so with relational customers and businesses to which they’ve bonded.
Do You Trust Me?
You’ll earn respect if you give it. But what if you can’t trust a colleague or employee to perform in the best interests of the team?
Springfree Trampoline – I’m a bad dad; I never got my kids a trampoline.
The best thing that ever happened to them was Costco stopped buying from Springfree.
3 Stages Of The Buyer’s Journey
Understand your customer’s purchasing processes so you can create content and marketing campaigns that speak to them directly.
The Wiener Dog Question: What Can You Count On Not Changing?
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Chiclets – Candy-coated gum or tree sap?
One partner runs away. The other makes millions. How not to be blinded by the pursuit of the wrong objective.
Marketing in a crisis
Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.
Warren Buffett – His investing strategy needed a new business model
Just because that’s how things are done doesn’t mean it will work for you or your customers.
Wiener Dog Marketing: For the Love of Wiener Dogs
What idea have you thought of doing, but haven’t had the courage to do, for fear that you might not do it well enough?
It’s the economy, stupid.
In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.
Today’s New Branding
New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.
Intel – What would a new CEO do?
Transforming a business is never easy, but when is the right time to do it? Learn a valuable question to ask yourself.
An Introduction to Wiener Dog Marketing
Roy: You can’t get attention with precision lawn chairs. You can’t get attention racing riding lawnmowers. But wiener dogs will win.
Are we about to see a New Netflix?
Netflix better take care not to fall for the same mistakes Mr. Goizueta made with the launch of New Coke.