“The only thing people care about is the lowest price.” This is the rejoinder I most often hear when a business doesn’t see any value in advertising (much less marketing). This confounded me for many years until I realized advertising wasn’t the problem.
It’s the benefits that someone buys, not the features, right?! WRONG! Wait, what? Let’s explore for a moment…
Unfortunately, the tendency is for “verification” to feel intrusive and negative. As if you’re trying to catch someone doing it wrong. But it doesn’t have to be that way.
Mike Slover and Mike Whitmire explain what felt kind of broken within the company and how that was having an impact on the results they were having.
If you don't display the price in your store, I'll think it's expensive. I won't bother to ask the price and run the risk of embarrassing myself. I'll walk out.
Looking to close more sales? Try magic… Every great magic trick consists of three parts or acts. Like all great magicians, the power of your sales presentation is in the setup. Let’s take a peek behind the curtain.
There’s no such thing as a perfectly balanced company where every function is staffed and supplied at the exact right amount.
My curiosity first peaked when I heard the phrase, “in any organization, culture eats strategy for lunch”. After 3 years of research on the subject following the scientific method, I’ve constructed and tested a hypothesis that I believe to be true.
While there’s no denying that we love to complain through Twitter and Facebook, people do talk about the great customer experiences they have.
Why your scheduling software might be sabotaging your customer service, and what to do about it.
The path to my current ONE Thing began 24-years ago when the bank changed the locks and put 25 good people out of work.
You paid an extraordinary amount of money to bring that phone call in. Don’t screw it up by being selfish with your language.
When it’s time to respond, start with a question. Don’t you dare go into attack mode.
We discuss considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don’t go broke waiting for that customer to come back.
Unique Selling Propositions are counter-productive.