Why 1950s Advertising is STILL Relevant Today
Ogilvy almost left Rolls-Royce defeated, but 1 comment changed everything.
When you understand how humans actually buy, you don’t have to force the sale.
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
How do you ensure that your digital advertising performs like an investment rather than an expense?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
Brand building doesn’t work like a gumball machine — you can’t expect immediate fame from minimal investment or effort.
Despite the relatively high direct mail cost, the pay-off can be tremendous, and the benefits unrivaled.
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.