Growing Your Following (Business) In a Crisis
James Dean isn’t a dead 60’s movie star or a country singin’ sausage maker. He’s a hippy children’s author whose following is growing like crazy right now.
The Most Interesting 2001 Kia Spectra In The World
If you’re going to keep posting forgettable ads and product descriptions then you must accept that you are boring and irrelevant. There, I said it. Somebody needed to. It comes from a place of love.
Bingeing Boredom, Netflix Neverland, and Social Scrolling
People are researching because they have time and are bored. Fulfill their curiosity and desire to be transformed in the future.
10 Marketing Lessons From Garth Brooks
Even though he couldn’t possibly interact with everyone, he specifically circled the round stage and made eye contact with someone at each point before he moved on.
C. F. Hathaway’s Formula for Maximizing a Small Ad Budget
David Ogilvy’s “The Man in the Hathaway Shirt” ushered in a new era of storytelling in advertising. The story, however, took place entirely in your imagination.
The Truth About “Creativity” In Advertising
In stark contrast to the notion of a “spoonful” of entertainment, most ads from highly successful branding campaigns are two-thirds to ninety percent entertainment.