When Good Decisions Turn Bad
Neuroscience tells us that when we slide down into survival mode that we aren’t able to maximize the use of our prefrontal lobe. This diminishes the quality of our decisions.
Neuroscience tells us that when we slide down into survival mode that we aren’t able to maximize the use of our prefrontal lobe. This diminishes the quality of our decisions.
“Marketing is too important to be left to the marketing department.” So sayeth the late David Packard (he was the other guy in Hewlett-Packard). Was this a snarky dig at marketing? Or was Dave trying to get something else across?
The one thing customers are willing to pay for is peace of mind, even if they have to pay a little more for it.
Every customer who was going to buy from you, but who then decides to take his business elsewhere represents far more than a lost sale.
Have you ever found hiring a salesperson and hiring your next TOP PERFORMER are two very different things?