Reticular Activation – How the Human Anatomy Prevents Ads from Reaching “Everyone”
They don’t consciously notice those ads because the human brain won’t let them. Let me explain the four sets of brain waves.
2023-10-16T14:37:39+00:00By Chuck McKay|
They don’t consciously notice those ads because the human brain won’t let them. Let me explain the four sets of brain waves.
2023-10-16T14:51:35+00:00By Asia Gregg|
If even one of these factors is out of sync, your message will seem “off” to your audience, and thus your brand building will be greatly diminished.
2023-10-17T14:16:01+00:00By Ryan Chute|
With this strategy you spend upwards of 10X per lead less, convert higher, at a higher average ticket, at a higher gross profit.
2023-10-16T16:26:52+00:00By Jeff Sexton|
If you ask Ira Glass, he’d tell you the two biggest mistakes are: (1) Using an inauthentic, over-hyped “voice” or presentation style, and (2) Keeping the focus on yourself instead of the customer.
2023-10-17T18:01:24+00:00By Stephen Semple & Dave Young|
The method that HBO uses to create Emmy Award winning shows and how you can apply this to have the best advertisements on the planet. I can guarantee you Ridley Scott would agree.
2023-10-16T16:26:58+00:00By Jeff Sexton|
Ira’s third video on storytelling is by far the most popular. He's describing the positive side of the Dunning-Kruger effect. I think this video speaks to: Linear, no-threshold thinking, Minimum Effective Dose, and Cumulative Effect.
2023-10-16T14:25:52+00:00By Rick Nicholson|
I remember a Marshall McLuhan quote of “The Media is the Message.” So I asked Roy, what about McLuhan? The skies darkened, the floors parted, and a fiery hell appeared as Roy screamed.
2023-10-16T15:15:17+00:00By Stephen Semple|
A dozen years from now 50% to 60% of transactions will be occurring online. And a surprising advantage will go to stores who sell online but advertise locally.
2023-10-13T18:18:03+00:00By Johnny Molson|
When you advertise, you typically make bullet points of what you “want customers to know.” Giving a customer an education so he’ll have no choice but to pick you is as fanciful as it is arrogant.
2023-10-17T14:16:19+00:00By Ryan Chute|
I spent a day with two HVAC company owners. Harry the Anxious Hare is closing barely 10% of his online leads. Ted the Radio Tortoise’s telephone team is closing more than 60%.
2023-10-16T16:27:40+00:00By Jeff Sexton|
A roadmap for TV and Radio that works. If your ad campaign is conceived to get real traction, you’ll see these first four milestones within the first three to five months...
2023-10-16T14:51:51+00:00By Asia Gregg|
If the humor isn’t tied to the message; if you can’t talk about one without talking about the other, then any attempts at persuasion will be short-lived and not very memorable.
2023-10-16T16:27:50+00:00By Jeff Sexton|
You probably read this and thought: that’s an unrealistic expectation. Kind of like expecting an ad to “go viral.” Who gossips about ads, of all things? And why would anyone want people gossiping about their brand?
2023-10-13T18:18:27+00:00By Johnny Molson|
"NOBODY reads the newspaper." Beware of anybody who speaks in absolutes. Statisticians look for something called a “representative sample.” And you don’t have one (no offence, I’m sure you’re a lovely person).
2023-10-16T16:27:57+00:00By Jeff Sexton|
The Coors campaign took market share from Bud and Miller while spending one-third as much money. They used a half-dozen smaller differentiators to build up “quality” and “caring” as what set their beer apart.