Alsofocuson
A key element of any strategy is choosing what gets focus. When I present a focused strategy, sometimes I get presented with a made-up word: Alsofocuson. As in, “I like the focus, but can we also-focus-on this other focus?”
She walked right up to the wall with all of the options and pointed right to the logos with the red and blue waterdrops on them. My 80-year-old grandma knew the Moen brand because of the red and blue drops in their logo.
This conversation started on Facebook in our private group discussing an article in Forbes. The headline said, "When big brands stopped spending on digital ads, nothing happened. Why?"
You're having a good day at work. Then the phone rings. It's the local magazine rep with a once in a lifetime discount offer. Now you're under pressure.
When you’re searching for ways to level up your company, where are you looking hardest? Too many leaders strain and stare at the horizon for what’s going to change, hoping to leverage those changes.
For about $11.43, I was able to jack up the followers. There are two things at play here: 1: Digital advertising is easy to buy. 2: Digital advertising is an overly complicated mess, for no good reason.