What to Know About SEO | Wizard’s Roundtable
SEO is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. Don’t know where to start? Start here.
Are You Paying The Tax Of The Unremarkable?
These taxes include, but are not limited to: A higher cost per lead. A disloyal and price-sensitive customer. Inconsistent lead flow. Limited and unstable growth.
Does the Name Ring a Bell?
Most businesses have an awareness problem. More accurately, unawareness. The distance from unawareness to awareness is like going from the moon to Mars, and just as daunting.
Learning from Legends: Who Are You Really Talking To?
Direct Response practitioners claim it’s much more effective and efficient to talk directly and only to the decision-maker for the purchase.
Your Coupons Are Lying To You
4 families in 5 use coupons, but not because the coupon instigated the purchase. Rather, they use the coupon because there was a coupon to be used.
Modernizing The Buying Funnel
In our combined 50-plus years of doing this, we’ve learned sales resistance and loss of repeat and referral customers comes from one of two places.
Generation Gem and How to Market to Them
Hidden in the flurry of marketing activity around Millennials and the up-and-coming Gen Z, is a diamond group of cohorts called Generation Gem. Research shows this generation to be one of the most lucrative.
6 Strategic Essentials Small Shops Must Get Right
You have to be careful because any amount you spend on advertising basically comes right out of your pocket.
Tony’s Best Business Tips, On the Occasion of His Passing
Right from Tony’s first entrepreneurial venture, he understood that long-term thinking was a strategic advantage.
Do Two Things To Win
The problem with most advertising is each of the messages is trying to get you to make a decision at that very moment. It’s the short game. The ‘Give A Man A Fish’ approach, if you will. But, the man only eats for a day.
About That Price
“The only thing people care about is the lowest price.” This is the rejoinder I most often hear when a business doesn’t see any value in advertising (much less marketing). This confounded me for many years until I realized advertising wasn’t the problem.
Reverse Camouflage Advertising
Sharply define the edges between you and the alternatives. Not only with content, but with style as well. If everyone else is doing a “yell and sell,” talk intimately with the audience.
When Will My Ads Start Working?
Few business owners advertise long enough to see the results of their investment. They’ll pull up the seed and throw it to the side. Nothing ever grows! And that’s a good thing for you.
Offering Something Great? What’s In It For You?
People believe in social proof and social signaling, making price an almost-fail-safe guide to quality. So if your price is out of line with your claims, people distrust the claims.
Give Your Salespeople The Advantage With This One Tip
It’s the benefits that someone buys, not the features, right?! WRONG! Wait, what? Let’s explore for a moment…