misconceptions Archives

Is Your Targeting Bass Ackwards?

2023-10-16T17:30:51+00:00By Jeff Sexton|

For example, let’s say that, through targeted media, I could reach 10 of my ideal, target customers for $10 a piece. Or, I could reach 100 customers for $1 a piece, but only 20% of them would be my ideal customer.

Sorting the Ad Pros from the Poseurs — 4 Surefire Signs

2023-10-16T17:31:01+00:00By Jeff Sexton|

If you’re going to invest six figures or more, you’ll want a clear plan for persuasion that’s mapped to a business strategy.

The #1 Best Way to Attract High-Quality Leads

2023-10-17T14:20:11+00:00By Ryan Chute|

As a Sales Operations Specialist, I am the first person to say that I am not a marketer. What I can say with 100% conviction is that a relational buyer is a way easier person to close.

Breaking the Spell on PPC’s Dirty Little Secret

2023-10-16T17:31:21+00:00By Jeff Sexton|

Whatever you’re paying per click, it’s extortionately, shockingly too much. No use arguing about it; let’s just do the math together.

The Deception of Earholes and Eyeballs

2023-10-13T18:28:48+00:00By Johnny Molson|

Getting your ad in front of the most people is the top priority of businesses. But it should be the third thing on your list. If you have to choose between talking to 100 people once or 50 people four times, pick the latter. Every time.

The High-Impact 10X Advantage; Share of Voice vs. Share of Mind

2023-10-16T17:31:31+00:00By Jeff Sexton|

What if you broadcast a flaming, un-ignorable ad that hits people between the eyes?

What Advertising Can & Cannot Do

2023-10-16T15:09:57+00:00By Craig Arthur|

If your message is relevant, memorable and delivered frequently customers will come. And the better your message and media strategy, the more and more customers will come.

Remote Selling On Zoom

2023-10-17T14:20:26+00:00By Ryan Chute|

Remote selling can be equally as effective as in-person sales. Here are the Top 10 Things your salespeople must do well to sell remotely.

Why Making the Ads Is the Last Thing We Do

2023-10-16T17:31:41+00:00By Jeff Sexton|

This substantive style of advertising (started by Ally & Gargano and continued by Scali, McCabe, Sloves) tripled US sales of Volvos.

Substance Over Style

2023-10-16T14:57:10+00:00By Roy Williams|

Every ad has style and substance, cheese and meat. Most ads are cheese because ad writers are rarely given meat. Style cheese includes layout, angle, tone of voice and hyperbole. Substance meat is provable fact and concrete detail.

Targeting Through Ad Copy

2023-10-16T17:31:49+00:00By Jeff Sexton|

Attract the kind of clients who will see your business as a blessing. Clients that prefer you to the point of willingly paying a premium for the privilege.

This Never Works

2023-10-13T18:28:59+00:00By Johnny Molson|

When asked “how did you hear about us,” the customer’s responses were: 31% heard about them from newspaper 24% saw their TV ad Meanwhile, 100% of their advertising was on the radio.